Additional Locations: Italy-Milan; France-Voisins le Bretonneux; Spain-Madrid; United Kingdom-Hemel Hempstead
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges.
With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.
About The Role
The core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of their Division.
This person should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.
This is a strategic position in the EMEA Marketing organization. The successful candidate will be managing:
The key strategic products franchise, POLARx Cryo Ablation system, to support the growth of Boston Scientific (BSC) in the Atrial Fibrillation (AF) Market.
The RF products franchise to protect and grow BSC position into the EP Market.
The unique BSC Cryo technology and the RF contact force products will complement the PFA portfolio enabling Boston Scientific to be the only company to offer physicians comprehensive therapeutic options tailored to individualized patient needs.
Through impactful marketing strategies and tactics, this role will help the EMEA organization to maximize market penetration and gain share.
In This Role, You Will Be Responsible For
Market Development: Assists in the development and responsible for the execution of post market strategies; Identifies clinical/market trends and suggests new product/marketing opportunities;
Creates and manages Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan;
Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists;
Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
Building and Maintaining Relationships
Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
Develops and maintains relationships with key functional areas including Global marketing, market research, clinical and regulatory.
Planning and Analysis
Develops operational product launch strategies and identifies product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis;
Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, P.E.R.'s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management;
Development and management of the franchise budget (including programs, promotion, advertising, etc.).
Product / Market Management
Responsible for developing, coordinating and executing product training; Facilitates Physician to Physician training and selling;
Development of downstream sales tools to support sales execution; Drives and coordinates adapted customer programs; Develops and implements promotional activities/materials for the franchise;
Defines and executes professional conference strategies and tactics for franchise/products; Develops and implements launch strategies, including launch package.
Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific;
As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors;
Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
What Are We Looking For In You
Business, Marketing or Healthcare studies degree
3+ years' work experience in a Product Manager function or equivalent position.
Experience working within medical device and/or pharmaceutical sector is required, additional experience within the Electrophysiology (EP) franchise is an advantage
Strong commercial background and proven track record of successful marketing planning and execution resulting in plan achievement
Strong understanding on the opportunities of digital transformation and customer experience preferred
Strong business acumen and long-term business planning experience
Good clinical understanding
Very good project management skills
Very good analytical, creative and out of the box thinking skills are desirable
Proficient in written and spoken English
Based in one or these cities (or close to them): Dusseldorf (Germany), Voisins-le-Bretonneux (France), Hemel Hempstead (UK), Milan (Italy) or Madrid (Spain)
What We Can Offer To You
Permanent Contract.
Company Car
Attractive benefits.
Upskilling.
Autonomy.
Healthy competition.
Mentoring.
Company with a purposeful mission.
Requisition ID: 587787
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.
Now more than ever, we have a responsibility to apply those values to everything we do as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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