.Senior Director, ESI Product Marketing At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. RESPONSIBILITIES: OVERVIEW Provide an outside-in view of the Human Capital Management (HCM) world to ADP. Drive competitive awareness/differentiation, size opportunities for growth and drive go to market strategies. Focusing on ADP's global product portfolio, create and implement product marketing strategies which elevate ADP's position for HCM. Identify customer needs and market trends. Clearly articulate our value proposition and drive market research initiatives with Product Management that supports portfolio development (sensing) but also provides the opportunity for thought-leadership opportunities. STRATEGY AND APPROACH Lead a team of product marketers focused on ADP's international product portfolio serving EMEA, APAC, LATAM and global, including the US. Lead new product and feature launches, acting as the link between Product, Marketing and Sales teams to create an impactful approach around marketing, communications, and plan implementation. Know our users and customers inside and out – who they are, what their challenges entail, the nuances associated with doing business across varying geographies, and why they are looking for a solution. Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs. Ownership of all product marketing activities in support of the global product strategy. Work with the marketing team and agencies to create collateral, including email campaigns, fact sheets, brochures, landing pages, and more. Align and drive market execution team. Drive and own product demo requirements in conjunction with product development and business unit sales operations. Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio. INDUSTRY TRENDS AND ANALYSIS Serve as market-facing subject matter expert (SME) for the product portfolio and interface with stakeholders and industry analysts as the company representative. Identify key industry trends. Keep up to date on all regulatory issues and other industry initiatives that impact ADP's business. Create content and messaging for executive positioning, 'selling ideas up' and content for tradeshows, promotions, etc. to all execution teams