.We're looking for a Senior Campaign Manager to join the Make team, leading the delivery of our integrated campaigns for customer engagement and acquisition through both GTM and PLS motions. You'll get the chance to work with a group of dedicated, creative, and passionate individuals who thrive on seeing the impact of Make on businesses around the world.In this role, you'll have an immediate impact by building, executing, and optimizing demand generation and nurturing campaigns that drive leads, pipeline, and ultimately ACV, globally.If you're a strategic problem solver who has a passion for campaign management and is driven by KPIs, performance, and revenue, this opportunity is for you. The role reports to the Demand Generation Lead. You will be responsible for managing one team member—our soon-to-be-hired Campaign Specialist.What you'll do:Develop and execute end-to-end marketing campaigns that deliver a scalable flow of MQLs, conversion, and demand. This includes nurture campaigns that help us increase engagement, and ultimately, identify hand-raisers.Utilize a multi-channel approach focusing on web, email, ads, content syndication, media buys, and webinars that align with business objectives, our target audience, and funnel stages.Create campaign briefs and ensure all stakeholders understand the timelines and expected outcomes.Collaborate with Product Marketing, Events, Brand, and Sales to ensure campaigns are aligned with their goals while sharing insights for process improvements, content, and lead generation.Manage and nurture agency relations to strategically execute and optimize marketing campaigns and budgets.Partner with Marketing operations to ensure efficient lead hand-off practices and accurate tracking and reporting.Share marketing activity reports and communicate campaign results, including learnings and insights, to Enterprise Marketing Leadership and the broader team.Work alongside the Demand Generation Lead to manage campaign budgets, determine ROI, and adjust the allocation of spend based on performance.Leadership and support of Campaign Specialist including identifying channel split ownership between both of your roles.Stay up-to-date with industry and marketing trends, campaign tools, and demand generation best practices.What we are looking for:5+ of experience in demand generation or campaign management with a track record of developing, executing, and optimizing end-to-end campaigns.In-depth knowledge of demand generation, lead nurturing, and multi-channel marketing strategies to maximize impact.Experience in managing agency relations, budgets, and campaign reporting.Strong analytics and data-driven decision-making skills focused on driving quality leads (MQLs) and conversion through the funnel.Proficient in Marketing tools such as Pardot, ON24, SFDC, LinkedIn Campaigns, Google Ads Manager, etc., with the ability to identify gaps in our MarTech stack for campaign optimization
