About the Role: We are seeking a talented and bilingual (German & English) Senior Brand Copywriter to join our creative team on a freelance basis.
Proficiency in French is a plus.
The ideal candidate has extensive experience creating compelling copy for luxury brands, thrives in fast-paced, early-stage startup environments, and brings a blend of agency and eCommerce expertise.
You will craft and localize engaging content across channels, capturing brand voice and driving customer engagement for premium markets.
Tasks Key Responsibilities: Bilingual Brand Storytelling: Develop and articulate a unique and consistent brand voice in both German and English across web, email, social media, and marketing campaigns, ensuring localization for each market.
French proficiency is a bonus.
Luxury & eCommerce Copy Creation: Craft persuasive, engaging, and refined copy for product pages, digital ads, product descriptions, landing pages, and customer touchpoints that speak to high-end consumers.
Campaign Ideation & Development: Collaborate with cross-functional teams, including marketing, design, and product, to conceptualize and execute campaigns that elevate the brand and drive conversions.
Localization & Cultural Adaptation: Tailor messaging to resonate with diverse audiences, ensuring cultural relevance, sensitivity, and brand alignment in all markets served.
SEO Best Practices: Optimize copy for search engines without sacrificing brand voice, ensuring a perfect balance between discoverability and premium appeal.
Editing & Proofreading: Ensure all content is polished, error-free, and consistent with brand guidelines, maintaining a high standard for both German and English content.
Agile Execution: Work with speed and efficiency to meet tight deadlines, supporting multiple projects typical of early-stage startups and dynamic agency environments.
Trend & Market Analysis: Stay informed about industry trends, luxury market shifts, and competitive positioning to drive innovative copy strategies.
Requirements Requirements: Language Proficiency: Native or near-native fluency in German and English; proficiency in French is an added advantage.
Experience: Minimum of 5-7 years of experience in brand copywriting, with a portfolio highlighting luxury brand work, agency engagements, and premium eCommerce projects.
Startup & Agency Background: Proven experience working in fast-paced, early-stage startups and/or dynamic agency settings, with a demonstrated ability to adapt quickly and juggle multiple priorities.
Luxury Brand Expertise: Deep understanding of luxury market dynamics, consumer expectations, and the art of high-end storytelling.
Exceptional Writing & Localization Skills: Ability to craft culturally tailored, impactful, and persuasive copy in multiple languages.
SEO Knowledge: Solid understanding of SEO and how it applies to eCommerce and brand content.
Collaboration Skills: Proven experience working in multidisciplinary teams, contributing to creative and strategic projects collaboratively.
Flexibility & Adaptability: Comfort working in evolving environments, meeting quick turnarounds, and adapting to new challenges inherent to startup and agency landscapes.
Benefits Remote work enironment and flexibility.
What We Offer: Competitive freelance rates, based on project scope or hourly work.
The flexibility to work remotely, on a schedule that fits your lifestyle.
The chance to work with a passionate, innovative team in a rapidly evolving startup environment.