.If you're here, it's because you're looking for an exciting ride. A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.We'll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.Together we revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.What makes our ride unique? ð Our culture and strong values. ða Our career development philosophy. ð Our commitment to being a force for good. THE JOURNEYDevelop and execute data-driven paid search strategies on Google Ads campaigns to scale efficiently our Web amp; App user acquisition programs.Identify and implement opportunities for automation with support from MarTech to improve efficiency and effectiveness.Manage budget allocation and bidding strategy across campaigns to meet CACs and budget targets.Conduct keyword research and create compelling and effective ad copy to identify high-value search terms and resonate different audience segments.Analyze campaign performance through various metrics (CAC, CVR, LTV, ROAS, etc.) and identify areas for improvement.Implement A/B testing to optimize ad copy, landing pages, and bidding strategies.Stay up-to-date on the latest trends and best practices in paid search advertising.Collaborate closely across functions (e.G., regional marketing leaders, data science, martech, product amp; engineering, design amp; comms etc.).Develop and maintain reporting dashboards to track progress and communicate key performance indicators (KPIs) to stakeholders.WHAT YOU WILL BRING TO THE RIDEMinimum 4+ years of experience in paid search advertising, with a strong track record of success in managing and optimizing SEM(Google Ads) and ASA campaigns.In-depth knowledge of keyword research tools, ad platforms (Google Ads, Bing Ads, and campaign management techniques.Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. You have knowledge of tools such as or similar to Tableau, Excel / Google Sheets, SQL, Google Analytics and MMPs like Adjust or Appsflyer.Excellent communication and presentation skills to effectively communicate strategies and results to stakeholders.Ability to manage multiple priorities and meet deadlines in a fast-paced environment.Experience with attribution modeling and marketing automation tools is a plus