The Company Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories – from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".
lastminute.com is the European Travel-Tech leader in the dynamic holiday packages business, uniquely positioned to drive innovation-led growth.
Every month, lastminute.com reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.
At the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
Job Description lastminute.com group is looking for a SEM Account Manager.
The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities
Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimise accounts to target, management of roadmaps and ensuring timely delivery
Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your own product knowledge as tools/products evolve/change
Qualifications Skills and Experience
4 years in Performance Marketing, with a preferred focus on SEM
Excel skills: interpret and analyse big chunks of data from multiple sources
Dynamic person with analytical skills and a data-driven approach
Ability to leverage data to influence marketing decisions
Experience managing large budgets for Paid Search campaigns
Automated bidding (GoogleAds, SearchAds360, etc)
Mysql, BigQuery
A/B test tools
Additional Information What we offer
By joining our company, you will have the chance to:
Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Work a shorter working week (36h), of which 4 hours on Friday morning
Manage your own schedule thanks to the flexible start and end of the working day
Get focus time for learning, development and deep work on Friday mornings
Work partially or fully remote according to local laws
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks, hot drinks, water, beverages at our offices
Participate in amazing winter and summer corporate events
Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.
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