SITE SEARCH EXPERTLocation - Barcelona Sant Cugat – SpainHybrid work – 2 days in a week onsite.A search engine optimization (SEO) expert improves a website's traffic rankings on search engines, while an onsite search expert focuses on making a website search engine friendly:Search engine optimization (SEO) expertAn SEO expert improves a website's traffic rankings on search engines by optimizing the website's content and elements.
This includes on-page SEO, which focuses on optimizing the content on a website, and off-page SEO, which focuses on how a website is perceived externally.Onsite search expertAn onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website.
This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings.
Onsite search optimization aims to get customers the products they want quickly.Technical Skills: Create a robust on-site search strategy for digital direct business.Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.Always ensure best relevancy for the on site searchesContinuously increase the click through rate and conversation rate for the keywords being searched on site storesContinuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects etc)Optimization search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns etcPlan and execute a upsell and cross sell campaign on various real estates on the stores by leveraging the tools capabilitiesCertifications Needed: SQL OR HTML OR Any e-mail campaigning tools certification