Description
Purpose of Role
The School Head of Admissions reports to our School Principals with a dotted line to the ISP Regional Head of Admissions. This is a key ambassadorial role with scope to further enhance the School's already excellent reputation within its market. They will work closely with the Principals and Regional Heads of Admissions and Marketing to develop an outstanding admissions process for the School. They will represent their School at recruitment fairs and events and will be responsible for ensuring an exceptional customer journey, offering the highest levels of customer service at all times.
Schools Head of Admissions Key Responsibilities
In consultation with the Principal and working with the ISP Regional Heads of Marketing and Admissions, devise and embed an effective student recruitment strategy and action plan, including the identification of new markets and the brokering and developing of new agent and feeder school relationships.
Contribute to the annual Business Planning process by working closely with the Principal and ISP Regional colleagues to develop a coherent annual strategy for admissions, leading on the successful implementation of this.
Be aware of market conditions, recruitment trends, emerging markets etc; keep relevant school staff updated and feed these into strategy and activities.
Work closely with Marketing to ensure the relevance of messages to various domestic and international markets. Advise on marketing collateral and social media messaging etc.
Undertake market and competitor research and analysis and use this to inform and improve on the strategy and approach at the school.
Forge strong links with other ISP schools and colleagues, learning from their approach and adapting for the benefit of the school.
Forge strong links with Feeder Schools and develop strategies and initiatives to further develop these key relationships.
Embed a culture of customer service excellence into the admissions process throughout the School and maintain and improve the efficiency and effectiveness of admissions procedures by taking into account key and prospective markets and the changing strategies of competitor schools.
Be bold in suggesting ways in which the 'customer journey' can be improved (visitor etiquette, welcome, follow up etc.) and develop strategies and actions plans for the continual improvement of the customer journey throughout the School.
Maintain a good level of knowledge of the student programmes at all times.
Work closely with the Principal and other colleagues to provide real-time forecasting numbers for registered and prospective students for day student, boarding and the Summer School programme.
Ensure that all admissions enquiries are dealt with swiftly and maintained in the School's central management system (Hubspot).
Ensure that accurate KPI reporting is delivered to ISP throughout the year.
Skills, Qualifications and Experience
A minimum of five years' experience in a similar or equivalent role in the education sector.
Experience and proven track record of recruiting and managing relationships with feeder schools and recruitment agents.
Excellent organizational skills and management of CRM systems.
Experience of devising, implementing and managing standards of customer excellence.
Excellent written and verbal communication skills.
Skilled and effective relationship builder and networker.
Successful inception and management of admissions and student recruitment strategies.
To have enthusiasm, imagination, energy, adaptability and patience, ability to be able to have responsibility and confidentiality is of utmost importance for this role.
An additional language would be an advantage.
ISP Commitment to Safeguarding Principles
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