Salesforce Marketing Cloud Campaign Consultant (Rn-077)

Information Technology : Barcelona, CT
About the job:
The Role As a Salesforce Marketing Cloud Campaign Consultant, you will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud. You will work across the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.
The Platform Enablement team delivers the following services:
Front-end platform configuration
Campaign/journey migration
New client onboarding and transition to Managed Service team based on Merkle WoW
You will promote Salesforce, helping grow the practice within the business and work with other Principal Consultants to evolve our offering and deliverables.
Life as a Salesforce Marketing Cloud Campaign Consultant at Merkle - You'll be the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:
Migration and Implementation planning - plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document and translate requirements to applicable tasks
Campaign design - use existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clients
Data design - display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings and daily activities
Campaign operations stage gate - encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)
Campaign execution - independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts
Governance and control - lead on QA, testing, proofing, and peer review tasks
Train - buddying, desk-side support, custom campaign training, technical skills assessment and benchmarking
Best practice consultancy - stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR

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