Company DescriptionMerkle is a data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.
With a thirty year heritage as a data and analytics consultancy, in 2016, Merkle became part of Dentsu, one of the world's top five media agency networks with 60,000+ employees across 146 countries.Dentsu leads the region in digital media trading.
We create more data, grow more audience engagement and track everything.
We specialise in applications of technology that create unmatched Return on investment for our clients.Job DescriptionThe RoleAs a Salesforce Marketing Cloud Campaign Consultant, you will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud.
You will work across the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.The Platform Enablement team delivers the following services:Front-end platform configurationCampaign/journey migrationNew client onboarding and transition to Managed Service team based on Merkle WoWYou will promote Salesforce, helping grow the practice within the business and work with other Principle Consultants to evolve our offering and deliverables.Life as a Salesforce Marketing Cloud Campaign Consultant at MerkleYou'll be the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:Migration and Implementation planning – plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document and translate requirements to applicable tasksCampaign design – use existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clientsData design – display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings and daily activitiesCampaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accountsGovernance and control – lead on QA, testing, proofing, and peer review tasksTrain – buddying, desk-side support, custom campaign training, technical skills assessment and benchmarkingBest practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPRYou could also lead a team of 2-4 Campaign Consultants (pending agreement and opportunities to do so); providing training and support to the team as and when required, discussing career progression and opportunities to grow as solution experts.QualificationsWhat we are looking for in youAt least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing CloudExperience leading migration projects from start to finishExperience in assessing client requirements, providing recommendations, and estimating the cost of deliveryExperience with relational data and database marketing, campaign, and reporting toolsGood team working skills with the ability to work collaboratively and flexiblyPrevious experience in managing a small campaign team is desirableAdditional InformationA few of the benefitsWhether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too.Attractive and great compensation packageFlexible work schedule #LI-HybridSpanish/English lessonsFree life and health insuranceCareer development through Dentsu University and LinkedIn LearningDay off on your birthdayAnnual wellness daysMerkle Care Employee Assistance ProgramMerkle Benefits ClubReduced fee in Andjoy2 volunteering days per annumFlexible salary remuneration schemeInclusion and DiversityOur diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.
For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities.
This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.About DentsuTaking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC).
Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.#J-18808-Ljbffr
