Building Successful Relationships that Generate Sales Opportunities
Works collaboratively with other sales channels (e.g., Area Sales, on-property resources) to ensure sales efforts are coordinated, complementary, and not duplicated. Builds and strengthens relationships with existing and new customers to expand the customer base for group/catering sales opportunities. Establishes clear expectations for customers and properties throughout the sales process.
Conducting Daily Sales Activities that Achieve Department Goals
Ensures business booked is within hotel parameters. Closes the best opportunities for each property based on market conditions and individual property needs. Responds to incoming group/catering opportunities for the property that are within predefined parameters. Refers opportunities to the appropriate sales associate if business is outside these parameters. Follows up on opportunities uncovered by other sales channels. Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. Actively up-sells each business opportunity to maximize revenue for individual properties. Leverages sales resources and administrative/support staff effectively to achieve personal and team goals. Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence). Transfers accurate, complete, and timely information to property in accordance with brand standards.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand, etc. and knows how to sell against them. Gains understanding of the property's primary target customer and service expectations; serves the customer by understanding their business, business issues, and concerns to offer better business solutions.
Providing Exceptional Customer Service to all Guests and Customers
Executes exemplary customer service to drive customer satisfaction and loyalty by understanding customer's needs and recommending appropriate features and services that best meet their needs. Supports the company's Service and Relationship Strategy, driving customer loyalty by delivering service excellence throughout each customer experience. Resolves guest issues that arise because of the sales process. Brings issues to the attention of the property and Sales Office leadership team as appropriate.
Additional Sales and Marketing Responsibilities
Utilizes intranet for resources and information. Completes property site inspections to learn unique selling points of various properties. Attends and completes all appropriate training courses as designated to learn Sales Business Processes and use of various systems. Performs other duties, as assigned, to meet business needs.
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