About the roleDo you want to work at the heart of a cross-functional Product Discovery team? As a strategic Product Marketing Manager, you'll be responsible for identifying and defining the market opportunity for early stage product concepts, validating their product-market fit, then taking them to market and growing adoption. You will do this through market research, in-depth knowledge of the industry, ecosystem, competitive landscape and customers. Based on these insights, you will create, validate and iterate product positioning and messaging which resonates with target customers. The team delivers effective sales enablement materials which translate complex technical capabilities into appealing customer benefits.The role owns the overall Go-To-Market strategy, optimised for the different customer segments and accounting for their unique end-to-end customer journeys. This is a highly collaborative role which requires close working relationships with our amazing Product, Engineering, Research, UX, Sales and Partner teams, as well as the company exec and external clients and partners. It requires an understanding of technical products and the SaaS market, excellent project management skills, and a strong customer-first and data-driven approach.What you'll be doingConducting desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases.Defining and iterating the product positioning and value proposition to keep the product competitive in a highly saturated market.Influencing the product roadmap according to market and customer research findings to find and maintain product-market fit.Owning the product story and sales narrative, expressed through product messaging which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc).
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