Make our story come to life. By creating desirable solutions and great experiences that enrich people's daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better - for our customers and for the health of our planet. You will be based in Madrid (Alcobendas) in a modern office setting with 120 colleagues dedicated to Customer Service, HR, Finance, Logistics and IT services across Spain and Portugal.Mission: In this role you will be responsible for the category leadership, general planning, implementation, monitoring and coordination of all operational go-to-market activities online and offline within the Iberia cluster. Driving the brand to the consumer and the trade. The role takes responsibility for feeding into the central development of claims and assets related to the products in the category. Adapting and leveraging the central IMAP toolbox in the Cluster consistent with the market requirements and country objectives. The Cluster IMAP has to maximize the impact of the marketing programs through 360 consumer activations with a strong focus on digital and business transformation. The role will drive Brand Health, awareness and conversion and improve sell out in Spain and Portugal.Tasks:Brand Strategy & Planning: Work and contribute to the central IMAP process, securing the maximization and relevance of the development of the central marketing toolbox. Responsible for adaptation, development and execution of a local IMAP activation plan, to execute on 360° Brands activation activities. This plan is based on Commercial Triangle objectives, brand, marketing and sales activity grid timing.Act as touchpoint partner with other local departments to synchronize IMAP activation plan with co-lead overall commercial planning.Follow up to verify performance versus pre agreed targets and KPIs, as well as quality of implementation and consistency.Actively engage & provide input to the central EMEA brand/product management team.Understand the e-tail & retail landscape ensuring best in class POS and consumer messaging.360° Experience:Effectively communicate and explain Digital possibilities for reaching Best in class digital presence.Promote brands, products and services in the relevant landscape.Understand the local consumer behaviour for optimization in a digital landscape.Implement search friendly presence to reach and convert consumers.Manage the distribution of central media content in line with local plan.Deep understanding in how to use Content and Services in marketing. Includes the key digital mix of search, social, display and CRM.The role requires active and engaging leadership and collaboration with both the central brand/activation/product-marketing teams as well as with local colleagues (marketing & beyond).Key interface and management of agencies, local creative and social media agencies and fulfillment partners.Qualifications:Degree in Marketing, Economics or other relevant fields.5 - 8 years consumer marketing experience with leading global consumer companies (FMCG preferred).Experience in marketing planning and activation across multiple brands.Brand / marketing management with strong understanding of 360 consumer marketing.Team leadership and project management.Skill set in data understanding, analysis and use of data to drive decision making.Interest & knowledge of technology and the Digital landscape.Knowledge in 360 user experience and usability.Excellent Spanish / English skills in written and spoken. Portuguese will be considered a plus.Strong communicator and collaborator with conceptual capabilities.At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
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