.Overview: Wipro Ltd, with 75 years of expertise, delivers Global Information Technology, Consulting and Business Process Services, in Cognitive Computing, Hyper-automation, Robotics, Cloud, Analytics and Emerging Technologies for international leading organisations across the World in diverse domains such as Aerospace and Defense, Capital Markets, Banking, Retail, Utilities, Platform and Software Products, Healthcare, Insurance, Oil and Gas and many others. Alongside large international partners, we strive to empower our clients' success. With over 200,000 dedicated employees serving clients across six continents, our values are: be passionate about client's success, treat every person with respect, be global and responsible, and unyielding integrity in everything we do.We are actively looking for a Data Analyst in Barcelona.Roles & Responsibilities: Google Analytics/ Data Collection: Responsible for developing and implementing digital tagging using Google Tag Manager for capturing data to track digital analytics and marketing efforts, to determine brand and campaign effectiveness. Implement appropriate analytics measurement codes and features on websites to support the measurement plans as outlined by stakeholders. Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed. A good understanding of the Google ecosystem and can perform tagging across all Google platforms including marketing platforms. Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager. Work with program managers/customer service team for timely implementation of changes in tagging due to site changes. Troubleshoot tagging and data layer issues, utilizing staging environments for testing and deploying solutions. Seek out and learn new web analytics technology and techniques that can be applied to the scope of work. Document processes & best practices for training purposes. Complete user acceptance tests and auditing for function continuity pre/post website updates. Conduct periodic audits of analytics tags, performing clean-up of any existing tags and coordinating with various business teams to remove tags after the deployment period has expired. Develop reports to support operational monitoring of analytics functionality.Power BI/Tableau: Strong experience with Power BI - Experienced in all aspects of Power BI, including establishing gateways, use of embedding, DAX queries. Developing visual reports, KPI scorecards, and dashboards using Power BI desktop/Tableau desktop. Connecting data sources, importing data, and transforming data for Business Intelligence. Extensive experience in developing, maintaining and managing Tableau driven dashboards & analytics and working knowledge of Tableau administration/architecture
