Publicada: 20.12.2024.
Actual hasta: 03.01.2025 Ofertas de empleo: Head of Global Account-Based Marketing (ABM) Ubicación: Madrid Salario: a convenir Descripción de la oferta The Head of Account-Based Marketing (ABM) at NIQ will be a key leader in driving marketing strategies for our top accounts across core verticals.
This role requires a highly experienced marketing leader with a deep understanding of ABM, along with the ability to build bespoke marketing plans tailored to individual clients or categories.
The ideal candidate will collaborate closely with senior internal account directors to deliver innovative, high-impact marketing strategies that drive measurable business results and strengthen relationships with top clients.
Key Responsibilities Account-Based Marketing Strategy: Develop and execute customized marketing strategies for each of the top accounts, aligning with client-specific objectives, industry trends, and NIQ's overall business strategy.
Ensure these strategies are scalable, measurable, and drive revenue growth.
Collaboration with Account Directors: Build strong relationships with senior internal account directors, understanding their goals and objectives to align ABM efforts with broader account strategies.
Foster collaborative working relationships across departments to ensure seamless execution.
Client Engagement & Relationship Management: Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships.
Manage client relationships, ensuring marketing strategies are tailored and meet client expectations.
Expertise: Be recognized as an expert within the company in the field of ABM, providing guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success.
Problem Solving & Innovation: Identify unique marketing challenges that have a broad impact on the business.
Use innovative thinking and problem-solving skills to develop creative solutions that solve complex challenges for key accounts.
Cross-Functional Collaboration: Work closely with sales, product, and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business.
Reporting & Analytics: Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership.
Ensure campaigns are continuously optimized to deliver high ROI.
Leadership & Guidance: Upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership to ensure the team executes at the highest level.
Guide the strategic direction of ABM efforts to drive results for the business.
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