Who we areThe Workshop is a tech company that develops intuitive software for the online gaming industry.
Our motto is to move "Fearlessly Forward" together.
Cooperative innovation is at the center of everything we do - from our games, new products and technologies, to how we collaborate and share inspiration with one another.
Within The Workshop, Host Co. is a managed services provider that values our customers' privacy, data sovereignty and security.
We offer our clients a number of products and services including Cloud (IaaS, PaaS and SaaS), co-location in our own data centres and many other 'as a' services.
Our business is made up of diverse, highly skilled people who enable our customers and their businesses by matching the right solutions to their technology needs.What you'll doExecution of marketing strategy: Effectively implement comprehensive plans to boost brand awareness, generate leads, and drive conversions, aligning with our commercial and overall business goals.
Contribute to the development, coordination, and execution of marketing and brand campaigns, supporting the Head of Marketing in project planning and creative briefs.Event management: Coordinate all aspects of events, including conferences, trade shows, and receptions, from hosting and sponsorships to booths and keynotes.
Collaborate closely with suppliers and internal stakeholders, ensuring seamless execution and troubleshooting on event days.
Continuously monitor the events calendar, staying attuned to emerging trends and market dynamics.Marketing material coordination: Streamline the creation of marketing materials is central to your role, from videos and newsletters to social media content, websites, blogs, ebooks, and more.
You'll manage the design and production process, collaborating with both in-house and external creative teams.Social media: Plan, schedule, and oversee our channels, drive content pipelines, run campaigns, and organise webinars to enhance engagement and growth opportunities.Product launch campaigns: Collaborate with Product and Commercial teams to develop targeted 360o marketing campaigns, pushing our commercial offerings forward.Vendor management: Support the Head of Marketing in managing relationships with external creative and PR agencies, as well as merchandising suppliers, to produce and distribute compelling, on-brand marketing material.Reporting: Analyse marketing data, provide insights, and make commercially sound recommendations.
Monitor lead generation, channel funnel performance, ensuring continuous tracking of lead flow to prioritise Sales channels and customer success.What you'll bringMarketing expertise: Prior experience in a similar role and in-depth understanding in the areas of marketing, brand and event management (incl.
PR, content management, digital and performance marketing).
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