Rw864 Product Lead Near Patient Care - Primary Care

A Roche promove a diversidade, a equidade e a inclusão, representando as comunidades que atendemos. Ao lidar com saúde em escala global, a diversidade é um ingrediente essencial para o sucesso. Acreditamos que a inclusão é essencial para entender as diferentes necessidades de saúde. Juntos, abraçamos a individualidade e compartilhamos a paixão por cuidados excepcionais. Junte-se à Roche, onde cada voz é importante.
Mission Statement: Your mission is to steer the product's journey. You are responsible for guiding the success of a product/solution and leading the cross-functional team that is responsible for improving it. This role combines strategy, technical/scientific knowledge, leadership, and market understanding to deliver a product that meets both customer needs and business goals. You will harness an exhaustive understanding of the product, from its fundamental functionalities to its clinical indications, ensuring Roche's offerings are distinctively positioned against competition. Through dedicated collaboration and technical expertise, you will enhance the commercial networks' effectiveness, leading to informed product strategies and reinforced market presence.
Responsibilities: Product Strategy and Vision: Develop and articulate a clear product vision that aligns with the company's overall strategy and goals.
Define a Marketing Plan: Propose objectives, strategies, initiatives, and tactics for sales teams of the related product/solution, especially focused on NPC and aligned with the Integrated Company Plan.
Lunch and Business Planning: Prepare for the related products & solutions.
Market Awareness, Promotion and Communication: Stay abreast of the latest developments and publications, Communities of Practice (CoP), and other essential communications within the CA and E-L scopes related to the products in scope. Development of promotional campaigns in coordination with Global promotional campaigns. Budget control.
Product Mastery: Attain exhaustive knowledge of the product's features, clinical applications, and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning, and tactics accordingly. Capture customer and market feedback and communicate any proposed product improvement to global teams.
Documentation and Support Material: Adapt or originate technical-commercial documentation, seek out supporting literature, and provide comprehensive materials that aid the product's understanding and promotion. This includes regular revision and quality control of all materials before uploading into the Acadia system and Showpad, as well as all materials posted online (website, emails, etc.).

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