As a Marketing Executive, you will be part of the Marketing Iberia Team. You will be one of the most important contributors to and executors of our regional marketing and communication strategy in Spain and Portugal.
Here's a little taste of your challenge: Team-work: Be a real team member. Work closely together with marketeers in our other 12 regions across the globe.
Content marketing: Develop and implement the overall content strategy, focused on creating and distributing valuable, relevant content for each phase of the buyer journey to attract new customers and drive profitable customer action.
- Create local campaigns landing pages on Webfleet's website.
- Ensure the quality of our external communication is kept high and our brand voice is maintained.
- Monetise content to ensure all asset use is maximised across the buyer's journey.
Social media: In coordination with the PR agency, take pride in growing the followers base, create local content (aligned with central content), engage with key stakeholders, manage competitor analysis and monitor social performance (social listening, analysis - KPI).
- LinkedIn, Twitter, Facebook, Instagram, YouTube.
Digital campaigns: Work with agency and central teams to create digital advertising campaigns (e.g. GDN, Programmatic, Social Paid) and report effectiveness.
Prospect marketing nurture campaigns / Inbound marketing: Make sure the customer journey is spot on, each contact point is adding value and is part of an organic flow that leads into new customers.
- Create marketing nurturing campaigns to nurture prospects who engage with local content campaigns.
- Ensure regional strategy is integrated with central flows.
- Report campaigns performance.
Who are you? There is no set route to become part of Webfleet Solutions, however the following type of profile is a good fit:
5+ years of experience in a comparable role in the B2B market with a university degree or similar qualification.
A proven track record of implementing digital marketing techniques to obtain customer attention and generate sales qualified leads.
2+ years' experience in digital and online marketing.
5+ years' experience in the creation of online content.
You understand how content is used to generate leads, to nurture an audience and to build brands.
You have excellent verbal and copywriting skills (native Spanish).
You are fluent in English (next to being a Spanish native speaker).
You have project management skills.
You are an analytical thinker with a creative & positive attitude.
Pardot and Salesforce experience would be a plus.
You have the ability to work autonomously with little supervision, whether remotely or in an office.
Let's not forget the good stuff! Working from home up to 3 days a week.
500 euros gross to set up your home office.
Chance to work abroad for 40 working days per year.
Birthday off and volunteering time off.
Additional health and dental insurance.
100% employer funded pension scheme.
Lunch or childcare vouchers.
Unlimited access to LinkedIn Learning.
Free English and Spanish lessons.
Employee Assistance Program.
What can you expect from us? The chance to work in a fast-moving, innovative and international team, dealing with different countries and cultures. A company culture that likes to work hard and play hard. We like to have fun. There is no sense in coming to a job every day if you don't like the people you work with. Decisive actions. We don't like to wait. It's in our DNA to move forward. So, it only makes sense that we don't jam the company with lots of layers. We make things happen. Quickly.
Who are we? Webfleet Solutions is part of Bridgestone Europe NV/SA ("Bridgestone"), a subsidiary of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility.
Want to join us? We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
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