Customer Marketing Manager Job title: Customer Marketing Manager Location: Ceuta/Leeds/Dublin/Malta Overview of the role: We are looking for a Customer Marketing Manager to join our PokerStars Marketing team (part of Flutter International) reporting to the Head of Customer Marketing.
This is your chance to be an important part of the world's largest gaming organization – Flutter Entertainment.
An integral part of the Flutter family, PokerStars is the world's leading poker brand with customers all over the globe.
Reporting into the Head of Customer Marketing, your primary responsibility will be creating customer communication plans which deliver on our commercial objectives.
What you'll do: Maximise overall brand and channel engagement, increase the size, marketability and value of the PS brands' customer bases through a variety of lifecycle strategies aligned to business and marketing outcomes.
Work closely with the Commercial, Marketing, Insight, Data, Product and MarTech teams.
Develop a communication strategy and plan which increases customer value and engagement.
Be responsible for the development of communication plans and briefs to ensure successful execution of customer communication.
Contribute to liquidity strategies, plans and frameworks.
Ensure compliance with local regulations & guidance.
Provide guidance on the right KPIs to track performance.
Identify opportunities for value driving activity in line with commercial priorities.
Develop a seamless relationship across the commercial, generosity and marketing teams.
What you'll bring: Previous experience within a similar position across multiple markets.
Experience of managing a range of customer communication channels and CRM programmes.
Experience in creating execution plans and working with stakeholders to deliver campaigns.
Experience of taking large amounts of data and insight and driving improvements in customer communication.
Experience of communication platforms – email, push messaging, In-App.
Good understanding of segmentation and targeting.
Delivery focused.
It's ok if you don't think you tick every box on this list.
We love people who want to challenge themselves and are passionate about what they do.
If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Why choose us: Discretionary annual performance bonus.
30 days paid leave.
Health insurance for you and 50% coverage for your partner and children.
Personal life insurance and income protection.
The option to join our company pension scheme.
External learning support of up to €2,000 or equivalent in local currency.
Cash gift of €1,000 for your new addition.
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
Social events; including our sensational summer and Christmas parties.
Online Discount Scheme.
Equal opportunities: At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive.
We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs.
All you need to do is email us at [emailprotected].
Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: Inclusion and Belonging .
The group: PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment.
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