At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best.
The purpose of this position is to drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market. The incumbent will also support the generation of a powerful consistent through-the-line RRP communication platform, seamless and well-integrated across multiple touchpoints.
The CX Manager is the driving force behind the translation of brand objectives and strategies into Consumer Experience plans and programs. The responsibilities include:
The evolution and maintenance of a distinctive and engaging consumer brand proposition.Developing briefs, agency management, brand custodianship, and budget supervision.Managing alignment with key stakeholders, in line with JTI HQ and Local Management priorities, Brand Guidelines, A&SP; Milestones, and Legal Requirements.Collaboration with other teams to recommend the optimal RRP activation strategy and deployment (especially with Marketing, Digital, Sales, PPO, Legal, HQ).What will you do – responsibilities:
Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer.Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness, trial to acquisition, retention, and loyalty.Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI.Design detailed briefings for agencies involved in CX platforms.Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining excellence in implementation, adhering to timelines and evaluating KPIs to ensure optimal performance.Conduct in-depth analyses of each platform to uncover powerful insights for each platform, consumers, and short and medium-term strategies for CX platforms.Responsible for tactical management of the local budget, ensuring proper allocation as planned, correct phasing, and execution of activities according to the established plan.Always looking for efficiencies and synergies to the projects and platforms.You will lead and develop the Activation Team, fostering a collaborative OneTeam mindset.
#J-18808-Ljbffr
