.Craft: Senior CRM Manager If you love video games of all types, have direct experience with CRM, the proven ability to manage large scale strategic marketing projects from concept to execution, and report on key KPIs, then this is the job for you! Your Role Within Our Kingdom We are looking for an exceptional marketer willing to develop his/her CRM skills and who can help project manage and coordinate multi-channel strategic projects using our CRM channels. You will work within the Central Live Marketing team to deliver and optimize a world-class experience to our players by briefing, operating and monitoring messaging campaigns that reach hundreds of millions of players worldwide. As a Senior CRM Manager, you're the point of contact for building engaging promotional campaigns to support in-game events and lead all CRM operations across all games. As such, you're able to build recommendations and execute best-in-class campaigns. As part of the Live Marketing team, you will enjoy a creative, challenging and collaborative environment where your creativity, energy and ideas will be every bit as valued as your marketing and channels expertise. Responsibilities Drive the adoption of the new CRM tech within the team, ensuring best practices in both operations and business impact, as well as providing training and support for other team members. Partner with key creative stakeholders to define processes and elevate the quality of the marketing assets. Partner with the analytics team to define segmented CRM communications and best practices per targeted group. Inspire and coordinate initiatives across alternative marketing channels (performance, social, cross promo, platforms featuring) to maximize exposure of in-game events. Lead the overall CRM support for King, working across and together with several other teams. Oversee the migration of the lifecycle programmes within the new CRM tech, with particular focus on automation and triggered mechanics. Work closely with other player-facing teams (community, insight, player support) to better understand and monitor qualitative feedback from the players community. Collaborate with Data Analytics, Design teams, and game studios to understand business needs and identify opportunities to develop exciting, innovative, and relevant multichannel campaigns. Report CRM activities, results, and learnings to various stakeholders within marketing and game studios. Develop a high level of proficiency with our CRM and analytics tools. Support the marketing team in new concept generation, prioritization, and test planning. Report on KPI metrics, such as monetization, engagement, and reach. Skills to Create Thrills You find all aspects of marketing fascinating and fully understand how all the different pillars of marketing can work together to deliver a unique experience to our players. You are highly creative but also enjoy using a mix of strategy, intuition, and data analysis in your day-to-day work