Craft: Senior CRM Manager If you love video games of all types, have direct experience with CRM, the proven ability to manage large scale strategic marketing projects from concept to execution, and report on key KPIs, then this is the job for you!
Your Role Within Our KingdomWe are looking for an exceptional marketer willing to develop his/her CRM skills and who can help project manage and coordinate multi-channel strategic projects using our CRM channels. You will work within the Central Live Marketing team to deliver and optimize a world-class experience to our players by briefing, operating and monitoring messaging campaigns that reach hundreds of millions of players worldwide.
As a Senior CRM Manager, you're the point of contact for building engaging promotional campaigns to support in-game events and lead all CRM operations across all games. As such, you're able to build recommendations and execute best-in-class campaigns.
As part of the Live Marketing team, you will enjoy a creative, challenging and collaborative environment where your creativity, energy and ideas will be every bit as valued as your marketing and channels expertise.
ResponsibilitiesDrive the adoption of the new CRM tech within the team, ensuring best practices in both operations and business impact, as well as providing training and support for other team members.Partner with key creative stakeholders to define processes and elevate the quality of the marketing assets.Partner with the analytics team to define segmented CRM communications and best practices per targeted group.Inspire and coordinate initiatives across alternative marketing channels (performance, social, cross promo, platforms featuring) to maximize exposure of in-game events.Lead the overall CRM support for King, working across and together with several other teams.Oversee the migration of the lifecycle programmes within the new CRM tech, with particular focus on automation and triggered mechanics.Work closely with other player-facing teams (community, insight, player support) to better understand and monitor qualitative feedback from the players community.Collaborate with Data Analytics, Design teams, and game studios to understand business needs and identify opportunities to develop exciting, innovative, and relevant multichannel campaigns.Report CRM activities, results, and learnings to various stakeholders within marketing and game studios.Develop a high level of proficiency with our CRM and analytics tools.Support the marketing team in new concept generation, prioritization, and test planning.Report on KPI metrics, such as monetization, engagement, and reach.Skills to Create ThrillsYou find all aspects of marketing fascinating and fully understand how all the different pillars of marketing can work together to deliver a unique experience to our players. You are highly creative but also enjoy using a mix of strategy, intuition, and data analysis in your day-to-day work.
You'll have an appreciation of what content works well with your players and how the quality of content and correct targeting can help increase the playing experience and build loyalty. You are player-centric and think first through the eyes of the players you are connecting with.
Qualifications+5 years of relevant work experience using CRM campaign management tools (e.g., Salesforce, Leanplum).Highly analytical, with experience in data decision making.Solid understanding or enthusiasm for the games industry.Proven track record of managing impactful marketing campaigns (be prepared to share some case studies with us).Excellent English writing, editing, and communication skills.You are a true team player but have the ability to work independently.Exceptional attention to detail as deliverables are shared with key stakeholders.A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels.This role is based in our Barcelona office, but some travel may be required.
Bonus PointsCultural: You will be smart, hard-working, low-ego, and able to work in a fast-paced business environment.Industry: You will have experience of working within a consumer internet business with a substantial customer base and a broad set of products or services.Functional: You will have CRM expertise with in-depth knowledge in at least one of our key channels (e-mail, mobile push, and in-game messaging).Highly numerate: You will be very comfortable evaluating and optimizing campaigns in a quantitatively robust manner. You will know how to leverage test and learn approaches to your campaigns.A Great Saga Needs All Sorts of HeroesMaking games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you're from, it's all about what we can achieve together.
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