Remoto: Teletrabajo
Director of Marketing Operations (Remote, Americas) About the role Shopify is seeking a Director of Marketing Operations that will serve as the lead and key enabler for the Product Marketing team delivering planning, execution and support for core product marketing and operational functions. You'll design and implement processes and practices that will allow us to scale to the next level of operational excellence. Ready to own strategy, you will be managing the roadmap, OKR planning, tackling high-priority projects, and seamlessly delivering all campaign execution to enable the marketing team to operate efficiently and scale productively.
The Impact You Will Have Implement efficient product marketing processes, campaign tracking, lead management, segmentation strategies and alignment with sales initiatives.Transform the marketing planning process for global campaigns across all channels, bringing together key stakeholders to align on strategy including content and campaign prioritization.Lead the practice of PMM across the company, building dashboards, putting reviews in place, setting OKRs.Manage the marketing budget and ensure alignment with Finance, tracking budget actuals and forecast performance.Be a cross-functional liaison with stakeholders in different departments and different offices to ensure unified operational focus.Establish a marketing campaign execution process, identify automation opportunities to improve consistency and efficiency.Align the marketing technology infrastructure by owning project management and implementation, governance and roadmap development.Implement processes that are designed, documented, and executed in a way that minimizes bad or incomplete data.Lead ongoing training and enablement for marketing on processes and tech stack.Work closely with legal to ensure campaign compliance and governance to regional regulations (GDPR, CCPA, etc.).Manage, build and lead a strong team through coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.Design, implement and administer cross-functional marketing processes, such as campaign planning, annual planning, program performance reporting and budgeting.Set up the framework for a consistent product narrative across the org, map out the ways the messaging is tied together.Develop and institute communications protocols, best practices, and processes that will drive greater efficiencies in how we work and operate as a marketing team.Ability to be a hands-on leader who will roll up your sleeves and work with the team.Qualifications 6+ years experience in a senior leadership role with direct management experience balancing tactical execution and strategic marketing campaigns.10+ years people management experience leading direct teams of 2-5.10+ years of experience working in marketing, communications, commercial operations, or related field as outlined in the essential duties with direct experience working in-house and managing an internal team.Project management experience with proven ability to execute large cross-functional projects according to scope, budget and timeline.Demonstrated strong knowledge of B2B marketing and demonstrated ability to partner with product and sales teams to develop growth marketing campaigns.Demonstrated effective collaboration and relationship-building skills across internal and external teams.Experience growing and scaling a top-notch team and function to meet the needs of stakeholders with internal resources and contractors.Knowledge of Digital Asset Management, Calendars, and Project Management platforms (i.e. Asana).Outstanding analytical, troubleshooting and problem-solving skills.Excellent communication (written and verbal) and presentation skills.Proven success in operating, targeting and segmentation within enterprise and mid-markets.Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.
At Shopify, we understand that experience comes in many forms. We're dedicated to adding new perspectives to the team - so if your experience is this close to what we're looking for, please consider applying.
How we hire At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
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