Descripción de la empresa
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!
Descripción del puesto
A Retail Media Specialist is responsible for the retailer presence of a brand. They are in charge of planning and implementing digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Citrus Ads, etc. The key responsibilities include:
Developing a relationship with the client's Online Brand Managers.Understanding the brand necessities in retail media.Implementing the media marketing strategy in retailers such as Amazon, Primor, Carrefour, etc.Coordinating the advertising media plan.Managing end-to-end digital campaigns from the media platforms.Maintaining a strong online brand voice in online retail sites.Maintaining a solid knowledge of retail media tools.Analysing and reporting campaign results and brand performance.Cualificaciones Qualifications:
Experience: 2-3 years. Proficient in English (B2 or more). Communication and interpersonal skills. Analytical skills; Amazon Search Ads, Amazon DSP. Ability to use Microsoft Office for various tasks (Excel, PowerPoint…).
Prefered Qualifications:
Work experience in global e-Commerce platforms, including but not limited to Criteo and Citrus Ad. A deep understanding of how data analytics influences key business KPIs. Deep understanding of customer journey optimisation across digital. Strong learning ability and cross-departmental and cross-country communication skills.
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