RETAIL MARKETING STAFF
WHO ARE WE?
For 90 years, Nissan has been dedicated to innovating to enrich people's lives. We are an iconic Japanese brand, inspired by three thousand years of Japanese tradition, but resolutely focused on the future. We drive the transition to a zero-emission society by electrifying our range and offering innovative services. We challenge convention to transform mobility, and offer our customers exciting and sustainable experiences. Our Japanese culture drives us to exceed expectations, think differently and seek innovation in the everyday. We are different, we are unique, and we seek unique talents who identify with our values. Are you looking for a challenging, daring, innovative and human company to develop you? If you are energetic, creative and passionate about the mobility of the future, join our team!
FUNCTIONS AND RESPONSIBILITIES
1 / LOCAL BRAND AWARENESS
Evaluate & Understand awareness boosters and threats of the brand at the dealer area
Check the learnings coming from customer feedbacks (VOC) and (Google Dealer Rating), Nissan Web, SoMe to complete the picture of the dealer awareness context.
What is the local SEM / Keywords strategy? (dealer and group) & analyze what is the consumption of keywords for this dealer
Control Google My Business dealer card and the quality of the information
Coordinate with PR all the information / events that could be promoted by local PR.
Be aware of all the events / partnerships organized by the dealer (how they are chosen, how they are organized about message, Brand image).
Manage participation, metrics setting and results control
2 / CONTENT
Follow up of the dealer publications (all the channels: Digital, SoMe, CRM, showroom, event)
Understand the strategy followed by the dealer and help him to define one according to the priority of the brand
Manage the local communication with national to reach the same goal (both communications have to sum and not oppose them).
Collaborate in collaborative campaigns (mancomunadas) and in TOP 15 focus.
Check and manage request of network's assets to promote the brand, its services & local needs (all the assets should be shared on Nissan Marketing Platform)
Manage the dealer marketing investment and the additional plans that may exist (pacing, schedule, audit).
Coordinate with PR all the content that might be amplified by local press group (and Nissan as well)
Understand how the dealer explains the brand (technology, the car, the driving experience) to analyze and ensure it's aligned with the national communication
3 / LEAD GENERATION (Phygital Physical + Digital)
In collaboration with CRM department, secure all the lead sources to maximize lead generation at different terms (short, medium and long term).
Understand all the processes of lead generation (local and brand), identify all the steps and how they're qualified locally.
Define the maturity of the lead management process and how the dealer is managing it.
Manage the dealer to use all the national agreements and territories (AEH, RCPB, Mountain ski resort, Football Agreements, ex: FCGirona)
4 / PRIORITY
LEAD GENERATION and proposals deployment on Lead conversion in collaboration with CARE Department
TOP 15: focused on the 7 markets that represent 80% of the volume
MADRID / BARCELONA / VALENCIA / SEVILLA / CANARIAS & BALEARES / BASQUE COUNTRY
REQUIREMENTS
Previous experience:
Local media campaign (digital, OOH)
Event Organization (project management)
Automotive (nice to have)
Specific Technical Skills:
Digital & SoMe
Excel & PowerPoint
Creative skills
Education:
Bachelor and Master degree in Marketing
Spanish Native or Advanced
English Advanced
L'Hospitalet de Llobregat, Barcelona, Spain
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