CRM Manager - Growth & Monetisation - Social Discovery App BlueThrone – Madrid, Madrid About BlueThrone We specialise in turning underperforming apps into market leaders, with over 49.5 million downloads.
Our mission is to elevate iOS and Android applications to new heights, having achieved an impressive $8M ARR in just 25 months.
Our team consists of tech entrepreneurs and mobile marketing experts who excel in an environment that values agility, growth, flexibility, creativity, and measurable results.
About Our Social Discovery App You will join a social app rapidly becoming the global go-to platform for Gen Z to discover like-minded people and create meaningful friendships.
Our product has achieved 30 million organic downloads, demonstrating a solid product-market fit, and we are ready to scale the product exponentially.
You'll Love It Here If: You prefer flexible hours, unlimited time off, and the ability to work anywhere.
You are naturally curious and eager to make an impact for both users and the business.
You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
You thrive in a drama-free, calm, and systematic problem-solving environment.
You love challenges and are always ready to roll up your sleeves.
You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.
Above all, you follow your passion and have fun while doing it.
Your Mission We're looking for a Growth Manager specialising in Customer Relation Management (CRM) and lifecycle management to help scale our social discovery app.
You will support the General Manager and Head of Growth and work closely with the cross-functional product team to plan, design, and execute campaigns across various user segments.
You will be responsible for defining our CRM strategy, developing growth tactics, and conducting experiments to boost subscription and in-app purchase growth underpinned by our virtual economy.
What You'll Be Doing Manage the end-to-end delivery process from planning to building and delivering CRM campaigns (specifically e-mail, in-app, and push notifications).
Define concepts, design CRM campaigns, and coordinate the creative content design of the associated material in text and images.
Bring a test-and-learn, data-driven approach to CRM, executing a plan based on lifecycle, user value, and more.
Define and analyse user segments and create custom optimisation plans.
Collaborate with the Experimentation Lead on measurement, experimentation, and analysis.
Advise on how to leverage user data for sophisticated campaign strategies.
Work closely with the product team to improve the customer experience in the store, as well as personalisation and dynamic communications.
Support in developing innovative monetisation concepts and gamification mechanics.
Strengthen our experimentation culture and promote best practices for data-driven decision-making.
What You'll Need to Succeed You have extensive experience as a Growth Manager or a CRM Manager focusing on customer relationship marketing and lifecycle management.
You love to design campaigns conceptually, implement them operationally, and develop them further.
You always take an analytical approach to understanding user behaviour and planning around data-driven insights.
You have solid experience in A/B testing in any digital marketing channel.
You are familiar with marketing automation tools like Braze, Leanplum, MoEngage, or Iterable.
You have high attention to detail and are comfortable managing multiple priorities.
You are an expert in working with metrics and can hold your own with the data.
You've worked at scale with millions of users to grow retention and monetisation.
You can communicate effectively with diverse people and working styles.
Bonus Points If you've worked on online dating, social discovery, community, or entertainment products.
You have experience with conversion rate optimisation (CRO).
You have experience with copywriting for marketing or sales communications.
You have worked with design tools such as Figma.
The Interview Process First round: Connect with our people team for a mutual introduction (30 minutes).
Second round: Meet the Hiring Manager to discuss your background and experience (1 hour).
Growth Challenge: Demonstrate your abilities with a focus on CRM strategies, designing campaigns, and analysing results (1 hour).
Final round: Focus on vision, growth, and direction (30 minutes).
On average, our process takes about 3-4 weeks.
Speed is important to us.
Equal Opportunities for Everyone We prioritise diversity and inclusion to represent our vibrant community.
We are committed to fostering an environment where everyone can do their best work and strongly encourage applicants of all backgrounds.
Please let us know if you need reasonable adjustments at any point in the application or interview process.
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