Minimum Requirements:
Bachelor's degree and/or equivalent experience
Multiple years of professional experience in the market research field
Demonstrate applied knowledge across the core phases of the market research cycle: awareness, targeting, acquisition, and retention
Experience setting research objectives, writing surveys, and creating sound sampling and weighting schemes, and analyzing results
Experience with applied statistics, predictive analytics, and mixed methodology research
Experience in presenting research to convey key insights from analysis
Demonstrated ability to collaborate effectively across internal teams
Ability to translate complex data sets into clear and compelling written narratives
Proficiency in MS Excel and Word
Fluent in Spanish and English
Job Summary:
Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services on the Internet today, and we're just getting started changing the way millions of people around the world enjoy content.
Amazon Studios is the movies and television development and production arm of Amazon. It is our role to produce original content and license studio programs worldwide in exclusive service of Amazon's Prime Video customers. We need your passion, innovative ideas, and creativity to help take us to new heights.
Amazon Studios Customer Insights are looking for a highly motivated Research Manager to support customer-focused primary research projects for its operations in Spain. You'll work in a new, exciting Customer Insights Team in Europe, which connects our creative teams with our customers throughout their viewing journey. You will work closely with Data Science, Productions, Development, Marketing, and Finance teams, always making sure to represent the voice of our customers. This role will allow you to develop insights that help break new series on our service, maintain strong performance, and make a real impact for our customers.
Key Job Responsibilities:
Identify appropriate methodologies based on business and research objectives
Partner with internal Panel Operations team to oversee the programming and deployment of research projects with Amazon Prime Video customers
Work with vendors to ensure successful execution of research projects (domestic and global)
Support research projects using primary, secondary, and syndicated data sources
Accurately represent and advocate for the Prime Video customer in all analysis and meetings
Take ownership of research studies end to end
A Day in the Life:
You will work in a new, exciting Customer Insights Team in Europe, which connects our creative teams with our customers throughout their viewing journey.
Additional Qualifications:
Experience on the research vendor side or within the research group of a media company
Understanding of the television programming landscape is a plus
Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
Direct experience leading studies across various methodologies: online quant surveys, focus groups, 1:1, ethnos, online qual, mobile
Experience with various statistical techniques (regression analysis, coefficient correlation)
Experience with Vision Critical's Sparq platform, Tableau, SPSS, Quanvert, R, Python
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