Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world. Grow your career as Regional Vice President, Marketing - EMEA within AMResorts, one of our 14 industry-leading brands. In this role you will develop, plan and lead all Marketing & Communications strategies for the Inclusive Collection properties in Europe. This role is fully responsible for the annual marketing plans, financial performance and results committed to achieve company objectives. The Regional Vice President, Marketing - EMEA, will build and develop a well-versed and talented marketing team,
while working closely and adhering to the global corporate marketing standards and guidelines.
A successful Regional Vice President, Marketing - EMEA will:
Develop, implement, and manage the marketing and communications plan based on market research/data to reach each of Hyatt's Inclusive Collection - EMEA target markets and audiences across multiple channels. Establish goals and outline Key Performance Indicators (KPIs) to measure success.
Manage all aspects of Hyatt's Inclusive Collection - EMEA brands to ensure cohesive, effective and consistent messaging across destinations, brands and properties in line with global corporate brand standards and guidelines.
Strategize, direct, and manage relationships with all contracted marketing and public relations agencies and the respective products produced and distributed on behalf of Hyatt's Inclusive Collection - EMEA.
Develop, monitor, and maintain the Inclusive Collection - EMEA Marketing & Communications annual budget. Approve expenditures within the department and prepare and implement budget adjustments in conjunction with the SVP Global Marketing & Communications and the Director of Finance as necessary.
Serve as official spokesperson for Hyatt Inclusive Collection - EMEA at the request or absence of the SVP Global Marketing & Communications.
Work with communications team to plan, develop, execute, and manage content strategy plan and all digital, video, broadcast, print and collateral content.
Implement and monitor new programs, goals, and standards of assigned staff to ensure efficient and effective operation.
Respond and resolve sensitive and controversial departmental and related supervisory staff issues, inquiries, and complaints in order to compile reports for the commercial leadership, CEO, and hotel owners relative to key issues and actions taken toward resolution.
Work with management and staff to ensure consistent marketing, communication messaging and brand integrity as needed via presentations, proposals, videos, commercials, digital advertising, events, programs, etc.
Work with senior leadership staff to ensure successful implementation and management of Hyatt's Inclusive Collection - EMEA overall strategic plans and goals.
A successful Regional Vice President, Marketing - EMEA will have:
Four-year degree or equivalent relevant experience in marketing, communications, public relations, journalism, business administration, or hospitality management; related fields may be considered.
Minimum of four years (4) of experience working in the tourism/hospitality industry or marketing/communications.
Minimum of six (6) years of supervisory and leadership experience.
Excellent oral and written communications skills; ability to effectively communicate and present to groups and individuals.
Knowledge and experience with market research methods.
Excellent organizational skills, including the ability to set and meet multiple deadlines.
Ability to work flexible hours including overnight travel.
Strong interpersonal skills.
Exhibits flexibility and adaptability.
Spanish and English required.
About Apple Leisure Group
As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments.
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