The Regional On Premise Manager has the overall responsibility for breaking down and implementing the national business plan in the assigned region.
The ROPM is the leader of the Musketeers.
As the face of the brand in the market and together with his team, he optimises sales, brand presence and awareness throughout the On Premise channel.
The ROPM and his team must be perfectly coordinated with the Distributor Regional Manager in order to maximize and amplify the reach of the potential of the sales force teams of the distributorsRESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Be the credible voice of On Premise for Red Bull.
Ensure appropriate communication flow and knowledge transfer within the regional and national teams.
Secure and optimise the teamwork with all related business units.Bring the brand premium values of Red Bull to life as a role model for the entire team and the On Premise network.
Constantly monitor image standards within the team.Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.Build and maintain a strong and highly effective team.
Lead and coach all direct reports in a motivational way for increased productivity and engagement.
Take ownership of the regional training plan.
Guarantee customised trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets.
Spend sufficient time in the field with the team to evaluate progress.Ensure continuous development within the team through proper succession preparation.Take full responsibility for the development and implementation of the regional On Premise business plan tailored to meet ambitious company goals.
Continuously evaluate execution by spending time in field and by setting up appropriate KPI's.
Set up a proper route planning to ensure excellence in coverage and execution.
Manage team to drive horizontal as well as vertical growth.
Know your market like the back of your hand.
Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimise existing execution and maintain a sharp look-out for new opportunities—winning them over for Red Bull.
Together with the OPMM find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment.
Ensure availability, premium On Premise activation and High 5 excellence at third party and Red Bull events.Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation.Manage and optimise available team resources, such as budget and POS material effectively.
Carry out ongoing analysis of market research, KPI's and reporting tool database with an insight into action mentality.
Recommended 2 years sales experience with a strong track record of success.
Recommended 2 years of management experience (in the FMCG business is a plus).
Experience in a Musketeer position preferred.Strong On Premise industry knowledge and already have established contacts in the night scene or gastronomy, and/or you are able to make them quickly and smoothly.Open, extroverted and not afraid to approach people.
Inspire others with your genuine nature and contagious "can-do" attitude.
Ability to think and act like an entrepreneur.
Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).Strong planning, prioritisation and organisational ability.Highly developed analytical skills.
Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Premise environment.Social Chameleon.
Understands all groups of people, what every type of person has to deal with daily and knows how to act around them.
Possesses self-awareness and is able to adapt communication, presentation and professional appearance according to audience and scene.Clear understanding of markets, sales and distribution, consumer behaviour and competitor activity in FMCG context.Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening.Self-motivated and is able to work independently in a high energy, fast-paced, field-based environment.
Able and willing to work very flexible hours (including nights and weekends).
Value focus, professionalism, responsibility and passion.Proficient in IOS and MS Office.Travel 70-80%THE TEAMRed Bull Musketeer: Become a true brand ambassadorRed Bull Musketeers are the embodiment of the Red Bull way of life.
Build genuine relations with bars, restaurants and events to turn brand love into can love!Regional On Premise ManagerRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:MeaningFind your meaning and use your strengths to achieve it!The bigger reason why you work.
To contribute and add value to something or someone.Freedom & ResponsibilityTake real responsibility for yourself and your work.To have the freedom to work on something the way you want to.MasteryLove life, love work, love to challenge yourself!Turn your talents into strengths to become excellent at what you do.