What to expectAs Digital Marketing Team Lead in our mobile marketing consultants on the App Store Optimization (ASO) team, you will be responsible for leading a squad of consultants at various levels and growing the team to achieve business goals and team vision. This is a key leadership role. Your core focus will be on people management coexisting with client management. You will work closely with the ASO Lead to continuously develop and maintain a high-performing team, as well as shape the team processes and strategies to ensure overall team success. Our independent consultants are supported by ASO, User Research and Project Managers technical specialists.You will be involved in client work to the marketing strategic level needed to manage the team, mainly on administrative support (capacity planning) with a good degree of marketing perspective.What you'll doEnsure a team of 12+ (or mid size) mobile marketing consultants and experts deliver high quality services to our clients proactively and timely, with the know-how to empower, motivate and coach team members from junior to senior level.Establish operational stability through capacity planning/monitoring/reallocation together with driving the recruitment and (non-technical) training process in partnership with HR and other ASO team leadership.Solve business, HR, and operational challenges by developing efficient and effective team structure and innovative strategies that improve productivity and maintain team health.Successfully developing people along custom career paths based on Phiture team vision and team member strengths/interests, including specialist, generalist, and manager tracks.Providing a safe, open and organized work environment to all team members with a right level of support by managing priorities and initiatives of your team and among stakeholders, constantly giving constructive feedback as well as promptly mitigating conflicts.Working with the ASO Lead (who you'd be reporting to), ASO Consultants, Account Managers, Project Managers, ASO Specialists, Growth and Insights Analysts and Account Executive as well as other squad leads, you will:Achieve team vision and mission through leveraging team strengths, working on its weaknesses, goals setting and evaluating team performance timely.Foster knowledge sharing and drive smooth cooperation within and beyond the ASO team.Safeguard the communication and execution of company policies while embracing an open feedback loop in all directions (downward, upward, and peer).Support ASO roadmaps and strategy planning by consultants while keeping goals and KPIs aligned to the client business objectives and ASO best practices.Support consultants with innovation implementation into the account, while working closely and being the bridge between your squad and the 'Keyword and Metadata Specialist' and 'Principle ASO Strategist.'Work closely with the Account Executive to guarantee business goals and targets achievement, while keeping client satisfaction.What you bring to usAt least 4 years of professional experience with at least 2 years of experience in leading a professional team, ideally in a consultancy or an agency environment and with a proven track record working in a complex tech environment as a leader and a team member.Hard skillsGood knowledge of mobile marketing or general marketing, understanding ASO is a big plus.Solid understanding of HR topics, team operational strategies and challenges, and career development.Excellent verbal and written English language skills.Excellent client management skill is a strong plus.Soft skillsStrong leadership/managerial skills including but not limited to delegation, trust building, project management and critical, structural thinking.Excellent communication skills and be able to adapt the communication style to many different people/situations.QualitiesPositive, proactive mindset to drive team members' progression and strategies forward.Great team lead and player with empathy and sensitivity to actively listen to team members, provide feedback and take actions.Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment.
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