Job Description
Our client is the only integration and automation platform that is as simple as it is powerful — and because it's built to power the largest enterprises, it is quite powerful. Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. They are proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more.
But what is most exciting is that this is only the beginning. Business Insider named them an "enterprise startup to bet your career on". Forbes' Cloud 100 recognized them as one of the top 100 private cloud companies in the world. Deloitte Tech Fast 500 ranked them as one of the top 20 fastest-growing tech companies in the Bay Area, and one of the top 100 in North America. Quartz ranked them as one of the top 10 large companies for remote workers.
RequirementsBachelor's degree in Marketing, Business or related field.About 5 years B2B SaaS marketing experience selling into a technical audience.Hands-On Experience with Salesforce and Marketo.Ability to work on multiple, simultaneous marketing programs.Ability to travel as needed.Experience in B2B enterprise software marketing selling into a technical audience.Native and/or Fluent in French AND English; Spanish is a plus/nice to have.Self-starter with the ability to drive projects from inception to completion.Exceptional attention to detail and follow-through.Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator.Excellent copywriting and presentation skills.Ability to manage projects with tight resources and budget.Structured, logical thinker, even when working in a fast-paced environment under tight timeframes. Position SummaryThey are looking for a creative and mission-driven marketer with demand gen and lead gen marketing experience to help define and execute marketing programs. These will help build the pipeline for the sales team and brand awareness in the EMEA region. You will be involved in planning and executing in-person and digital events (User Conference, Webinars, Trade-shows, Customer Events, etc.), account-based marketing, content creation, community-building, and online marketing. This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs in the region.
ResponsibilitiesPartner closely with Marketing and Sales Leaders to create effective demand generation programs and campaigns across various channels that increase, develop and accelerate sales pipeline.Work closely with our SDR team to create awareness, engagement, and follow-up campaigns.Lead, develop, and create end-to-end regional campaigns from webinars, ABM to direct mail to support regional quarterly sales pipeline and revenue goals.Partner with their US-based marketing to develop and execute an integrated marketing plan across all channels–including email, digital, paid industry programs, direct mail, webinars, and more within the AEs territories.Be responsible for the creation of campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, case studies, presentations, etc.Be responsible for identifying resources to localize marketing communications, product materials, and digital assets.Work with our Customer Success teams to drive expansion and customer retention.Drive our Field Events program from concept and planning, through to execution, managing logistics, vendors, speakers, digital campaigns, presentations, and post-event follow-up.Forecast, measure and analyze campaign and event results in detail, draw insights and make data-based adjustments.
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