.The Sales and Marketing Manager Associate Director will be part of CSL Seqirus Commercial Operations Spain organisation and will lead the Sales team. Based in Barcelona, you will design, develop, and implement marketing strategies and tactics for the company's portfolio and future assets and drive strategic market positioning, especially tender shaping. Your focus will be to expand market share while protecting price value and develop budget and long-range plans. You will have a hands-on focus on defining and managing advertising, sales, and promotion budget, and be responsible for developing long-term relationships with internal and external stakeholders.To be successful in this role, you will be a great people manager and have full accountability for flu campaigns and potential new Covid vaccine launch. You will develop and deliver all marketing and sales brand plans on time. You will lead team coordination with key priorities for each member as well as defining the team roles, ensuring team engagement and development through appropriate team management, training, and coaching.Responsibilities include: Responsible for development of the value/brand proposition and marketing plans and lead tactical executions of the plan in Spain, ensuring consistency in brand messaging, compliance in promotional activities and gathering insights to improve or create new marketing programs.Drive the strategic and brand planning processes for Seqirus portfolio.Set brand objectives for Seqirus products that will help achieve overall business objectives.Develop budget and long-range plans.Responsible for defining and managing the advertising, sales, and promotion budget.Develop communications strategy and cross-functional activity plan for target segments/customers.Lead the execution of marketing tactics, obtain approval through appropriate copy-clearance committees, ensure full compliance as outlined by the Seqirus SOP on promotional materials.Define the strategy around tender shaping and strategic market positioning for the existing and new pipeline.Manage relationships with advertising agencies, providing feedback on copy and creatives consistent with the brand promise and strategy.Drive congress execution, partnering with external agencies around booth development and logistics, key customer events, symposiums, product presentations, etc.Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans.Develop KPIs and measure the impact of programs on revenue (ROI) and other objectives.Responsible for achieving growth and hitting sales targets by successfully managing the sales team at the national level.Aim to expand market share while protecting price value.Design and implement a strategic sales plan that expands the company's customer base and ensures a strong presence
