.Senior Associate CRM Manager en Barcelona. As the CRM Manager, you will be responsible for developing and implementing strategies for lifecycle across multiple channels and other players' journeys paired up with strong communication support. You will also head special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team as well as across CRM Art, CRM QA, Product Development, User Acquisition, Customer Support teams, and more. You will report to the GameOps Lifecycle Lead. What You'll Do: You will have strong CRM management skills to oversee the entire lifecycle of campaigns/features from ideation development to launch post-support across all CRM channels (email, in-app, push notifications). You will monitor and evaluate campaign performance using data to optimize and improve future campaigns. You will come with ideas for AB tests to improve business metrics. You will be data and KPI driven and understand how to drive towards data-proven results as well as report on key metrics such as engagement, monetization, etc. You will work closely with various stakeholders ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams). You will have knowledge of the mobile gaming industry (it's a plus). You have the ability to conduct market research, analyze data, gather insights, and proactively share with stakeholders. You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment. What We're Looking For: Extensive experience formulating and managing Lifecycle in a relevant industry (F2P and Social Casino games preferred). Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement, and LTV of customers. Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment. Proficient in using CRM software and platforms (e.G., Iterable, Braze, Looker). Creative thinker and wordsmith. Well-articulated and an excellent team player. HTML knowledge is a plus. University degree in Business Administration, Product Design, Marketing, or Information Technology preferred, but if you have transferable skills and experience, don't hesitate to let us know. Why Product Madness? You will be joining a global powerhouse where you will be part of a world-class talented team that creates remarkable hit games such as Heart of Vegas, Lightning Link, Cashman Casino, Mighty Fu, and Big Fish Casino. The success of these titles has led to over 400 million downloads and more than 50 million active users. But there is no stopping us there; we also have a new games team that is working on bringing new hit games to the market