¿Dónde vas a trabajar?Leader company in distribution of chemicals in a global therm for beauty, construction, food, homecare, pharmaceuticals, etc.HQ in Europe.¿Qué harás en tu nuevo puesto?Develop and execute inbound marketing strategies to attract visitors to our website, create value added customer experiences and generate Marketing Qualified Leads for Sales.Define local SEO & SEA strategy, conduct keyword research, advise and collaborate with local stakeholders on required content creation and execute on-page & off-page optimization.Optimize conversions and lead generation at every touchpoint in the buyer journey through personalization, A/B testing and page optimization.Stakeholder management, ensuring Digital Marketing & Sales alignment and lead follow up according to the global KPIs.Content management and maintenance of our website(s), closely collaborate with Group and local stakeholders.Closely work together with Group Digital Designer on setting up appealing webpages and landing pages.Advise and collaborate with local Marketing Automation Managers in setting up and driving integrated multi-channel campaigns, customer journeys, lead nurturing programs and value added content strategies.Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions.Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential.Initiate customer-centric ideas for further development of value added functionalities and components on the website.Closely collaborate with HQ on inbound strategies, website development, data analysis, planning and priorities.Measure and report performance of all campaigns and activities, assess ROI and KPIs.Act as the key point of contact for all local Digital Marketing and website related questions.Sustainable resource management in accordance with IMCD standards.¿A quién buscamos (H/M/D)?Degree in (Digital) Marketing, Customer Experience, Business Administration or a related field.Minimum of 4 years in a similar role within a fast-paced organisation.Excellent SEO understanding and hands-on experience in on-page & off-page SEO.Strong track record in lead generation and achieving business growth through Inbound Marketing strategies.Strong understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar, Semrush, Screaming Frog etc.Analytical skills with a proven ability to drive initiatives and conversion optimization through data insights.Hands-on Marketing Automation experience is a plus or willing to become Pardot certified on short term.Experience in working with Content Management Systems (Sitecore is a plus).Understanding of HTML and CSS is a plus.Strong knowledge and understanding of the Spanish market.Based in Barcelona.Position qualitiesExcellent communication skills, both written and verbal.Hands-on attitude.Ability to work both independently and in teams.Thrive in a fast-paced environment while having attention to detail.Self-starter & problem-solver.¿Cuáles son tus beneficios?Barcelona offices.4 days of telework / month.Flexibility.
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