Job Description: Diageo is the global leader in beverage alcohol, with a portfolio of many of the most iconic spirit brands in the world. We are on the journey to create one of the world's best-performing, most trusted and most respected consumer product companies. If you want to join this journey - we would like to talk with you! At Diageo, we celebrate life every day, everywhere. We strive to make the most of life. To be the best we can be at work, at home, with friends, in the community, and for the community. We are known for being passionate to the core about everything we do. We humbly but confidently continue to walk in the footsteps of such legends as John Walker, Charles Tanqueray, and Arthur Guinness.
Role Context: You are the personification of Diageo's ambition: to become the best-performing, most-trusted consumer goods company in the world and to build category-leading partnerships with industry-leading outlets. You possess a strong knowledge of Tequila brands and production processes, and you are selling the history, heritage and vibrancy of the Tequila category & brands you represent. You are well-connected within the European bartending scene and know how the Luxury spirits industry operates across channels in the region (retail, on-trade, e-commerce). You have a proven track record of building brands in this trend-leading space.
Accountabilities: As a Brand Ambassador, you are the point of contact for our trend-leading and premium business partners in your region. You are accountable to drive the brand purpose, heritage and history of the luxury brand product you are selling and representing. You work across critical areas of customer activation, advocacy, consumer activation and capabilities of brand knowledge. You drive bespoke rituals for our brands and perfect serves within the trend-leading outlet universe. You execute training programs, tastings and create brand awareness at scale in a consultative way by closely working with the luxury sales representatives of your area, the key account managers and the wholesaler/retail partners of the outlets. You support to drive the commercial outcome for around in the 1/9/45 premium customers like Restaurants, Bars, Whisky Specialist Stores, Wholesale, and Retail Partners. You lead international initiatives like the World Class competition and act as a consultant to the cocktail and bartending community. Together with the European culture and entertainment managers, you are responsible to generate luxury Tequila content of pre-defined events, which will be shared across Diageo's and your social media channels in order to create further brand awareness. You help develop luxury Tequila visibility and point of sale materials which create a luxury experience with our brands. Together with our customers, you create brilliant luxury Tequila experiences for our luxury consumers through best in class presentations of our portfolio.
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