.Company DescriptionSports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.Job DescriptionAs the Senior Performance Strategy Executive, you will play a critical leadership role in driving strategic excellence and growth in performance marketing across our diverse portfolio of brands in the UK, Europe, and Canada. This executive-level position requires a strategic mindset, deep market insights, and strong collaboration with key stakeholders.Reporting into the Head of Performance Strategy, you will be part of our dynamic Performance Marketing team. You will be responsible for developing and implementing a comprehensive performance strategy aligned with the company's 3-year strategic plan. By considering internal and external factors, product innovation, market trends, and overall effectiveness, you will deliver best-in-class performance marketing to drive growth and success.What you will do Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands.Define weekly strategic sync meetings with leadership to ensure alignment and progress towards strategic goals.Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations.Participate in weekly/monthly/quarterly commercial & proposition priorities sessions across Sports/Gaming for all markets.Conduct market research to gather insights and inform strategic decision-making.Prepare the weekly trading pack for all Performance Marketing channels across all regionsLead the reporting and review cycle, showcasing performance against commercial and strategic targets.Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge regarding. Including creative, proposition, channel usage etc.QualificationsPrevious experience in a Marketing role within the igaming industryStrong analytics skills and experience in segmenting dataStrong understanding of market dynamics, customer behavior, and industry trends.Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans.Excellent collaboration and stakeholder management skills.Experience with budget management, reporting, and optimization.Knowledge of emerging technologies, tools, and platforms in performance marketing
