Who We Are: We are part of the Marketing organization at Vistaprint, belonging to the Integrated Media Team, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets.
Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, London, Tunis, India, and Sydney.
We function as a centralized team, with our team members embedded in Regional teams (NA, EU, and ANZ).
Your role will be predominantly supporting the EU Market.
Paid Search is a crucial component in Vistaprint's success, and we're uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences.
We are looking for a driven and highly analytical team lead to join our EU Paid Search team.
In this role, you will contribute along with your peers to the strategy and future vision of the channel, leading a team that is looking after 15 EU markets.
What You Will Do: Leading the EU Regional Paid Search team, consisting of 5 Paid Search Specialists that manage Google and Bing campaigns across our European markets, to achieve our business goals.
Conduct regular team meetings to review performance and progress towards our long-term objectives, while fostering a collaborative and high-performance team culture.
Develop and implement comprehensive paid search strategies tailored to the EU market in alignment with overall EU marketing and business goals.
Stay up-to-date with industry trends, competitor activities, and emerging technologies to inform your strategy.
Recap the weekly, monthly, and quarterly performance for our EU campaigns and answer questions of key stakeholders directly.
Develop and maintain performance dashboards, analyze key metrics, identify trends, and uncover insights.
Present findings and recommendations to stakeholders to inform strategic decisions.
Communicate effectively with cross-functional teams, such as our Marketing AdTech team, Finance, EU marketing, and other channels to align on business goals and strategies.
Act as the primary point of contact for all paid search-related inquiries in the EU region.
Adeptly handle key performance indicators, possess strong problem-solving and analytical skills, and excel in making decisions based on data.
Work cross-functionally to unlock insights about customer behavior for other teams, and leverage this data to grow not just Paid Search but also the business as a whole.
Your Qualifications: 5+ years' experience in managing Search campaigns.
Proven track record of managing large-scale paid search campaigns and achieving significant results.
Leadership skills with the ability to mentor and lead junior team members.
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