Product Manager - Marketing
The Product Manager is a key member of the marketing team and is responsible for supporting the company growth through the management, positioning, communication, and commercialization of the latest innovations across all our product categories, electrical and non-electrical.
The role is responsible for administration, research, and project management required as part of the launch of new products, as well as adapting the design and delivery of the marketing toolkits required to activate NPD launches in the local markets.
Job Role
Market Intelligence:
Analyzing a specified category on a local and international basis including category and competitor market shares (value and volume).
Competitor analysis including strategy, product range, pricing, merchandising, business models, and how they link to consumer trends.
Brand health study from the Global team.
Lead the understanding, analysis, and documentation of competitor activity to ensure competitor understanding is front and central in our planning and activation.
Pricing local analysis and proposals.
Analysis of monthly GFK market reporting. Provide regular recommendations.
Conduct regular local market studies through internal platforms, databases, and B2P sites. Generate regular polls and reporting with clients and the internal team providing launch and campaign feedback.
Coordinate client-friendly calendars and reporting.
Recommend new product concepts based on category knowledge, market intelligence, and input from markets.
Analyze new product attributes & requirements, concept, claims, pricing, and positioning in the market to optimize product reach, sales & profit.
Communication:
Adapt global launches and campaigns to local and brief to agencies & internal teams (social, digital), ensuring they are aligned, briefed, and delivered on time.
Point of sale, VM, packaging, campaign presentations (Spain & Portugal) coordinating with global platforms, and local teams.
Ensure that project status, issues, and successes are communicated to management and documented appropriately, including sharing other markets' feedback and activations/proposals.
Adapt global campaigns and all assets for the local launch in Spain & Portugal.
Adapt global toolkits, ensuring all final assets are adapted on time.
Develop local assets supporting launches for all channels and internally.
Work alongside the commercial department to assist in developing local promotional marketing plans, giving input and suggestions on how they fit with the global strategies and assets.
Trace and evaluate competitor advertising.
Cooperate in key presentations to management and sales teams.
Digital:
A strong affinity for Digital with full understanding of Social Media networks/channels and their triggers.
Coordinate information and communication with our B2P platform database, CRM activation.
Brand Protection:
Protect the brand and products by preventing and pursuing counterfeiters.
Analyze the threats that the company may encounter and report them to the group to establish an action plan.
Key Skills:
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https://www.kitempleo.es/empleo/114774877/pwh-665-product-manager-owner-almeria/?utm_source=html
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