.What makes Gartner HR a GREAT fit for you? When you become a member of Gartner HR, you'll join a fast-paced, dynamic team.You'll play a key role in our company's continued double-digit growth.From talent acquisition and management to compensation, benefits, analytics and operations, finding and keeping the right people is what drives our continued success.Come to work every day excited by smart and creative colleagues and the chance to innovate and grow.If you love working with people and making the connection between great talent and company success, we want to connect with you.About this role The PR Specialist will play a significant role in the development and execution of a holistic PR program for Gartner's IT practice in the Americas to promote our expertise and thought leadership in the IT space, increasing our brand awareness among key targets (prospects and clients), shortening the sales cycle and contributing to the continued growth of the company worldwide.What You Will Do Work closely with the Senior PR manager to significantly contribute to the holistic PR program for Gartner's IT practice in the Americas, focused on promoting our expertise and thought leadership, and generating brand awareness for Gartner in the IT space.Develop and maintain relationships with top-tier business and trade media in the technology space – proactively pitch our research and thought leadership, and respond to inbound requests.Partner with the Senior PR manager for the Americas to manage incoming media inquiries by understanding reporter's deadlines and determining the right Gartner analyst for the topic to secure media coverage for Gartner.Create various written collateral, including media pitches, press releases, byline articles, expert Q&As, and social media content.Conduct rapid responses with the media when breaking technology news takes place.Conduct outreach with the media in relation to external IT events.Provide support with media outreach for Gartner Conferences – assist in developing holistic PR plans/timelines & deliverables (including PR Tool Kits, press releases/bylines articles/expert Q&As and Daily Highlights from Gartner conferences to secure press coverage in top tier media).Maintain and refine media lists to ensure they are updated and current.Develop and maintain IT analyst contact sheet & Market Data Book.Share key media coverage via real-time emails to stakeholders.Contribute to and update various tracking documents to accurately reflect results.Utilize Business Wire to distribute media advisories and press releases; Post press releases/media advisories on Gartner Newsroom.Understand social media best practices and actively participate in the relevant conversations happening on Twitter and LinkedIn.Utilize monitoring tools to track press coverage and share of voice for Gartner and competitors among a defined set of top tier business and trade reporters