Job ResponsibilitiesDevelop comprehensive marketing strategies that align with business goals and target market segments.Create marketing plans and initiatives to promote products, services, or brands through various channels such as digital, social media, email, and traditional marketing.Oversee the execution of marketing campaigns from concept to delivery, ensuring timeliness and effectiveness.Coordinate with cross-functional teams (sales, product development, customer service) to implement marketing campaigns.Conduct market research to identify market trends, customer needs, and competitive analysis.Use data-driven insights to guide marketing strategies and adjust campaigns for maximum effectiveness.Work with creative teams to develop engaging content for various marketing materials, including websites, social media, email newsletters, and print collateral.Ensure that all marketing content aligns with the brand's voice, values, and objectives.Oversee digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and online advertising.Monitor and analyze online traffic, engagement metrics, and conversions, optimizing strategies for better performance.Manage the marketing budget, ensuring that campaigns are delivered within financial constraints.Monitor expenditures and adjust strategies to optimize marketing spend and return on investment (ROI).Ensure brand consistency across all marketing channels and materials.Maintain the integrity of the brand by adhering to established brand guidelines and ensuring alignment with brand positioning.Develop relationships with key partners, influencers, and industry leaders to enhance brand visibility and engagement.Identify opportunities for sponsorships, events, and collaborations to increase brand presence.Track the success of marketing campaigns through key performance indicators (KPIs) such as lead generation, customer acquisition, and revenue growth.Prepare reports and present insights to senior management to guide decision-making.Lead and mentor a team of marketing professionals, providing direction, feedback, and support.Foster collaboration and innovation within the marketing team to meet organizational goals.Job Type: Full-time
Benefits: Paid trainingSchedule: 8 hour shiftSupplemental Pay: 13th month salary
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