.JOB DESCRIPTIONJob TitleProfessional Marketing Manager Sleep and Respiratory Care Job DescriptionThe Professional Marketing manager Patient Interface & Software is the center point for the category when it comes to Professional and Clinical Marketing. He / she engages priority KOL's and Home Care Provider Category managers, together with local. As Professional Marketing Manager it is important that you ensure clinical insights are well balanced with practical input for Sales and Marketing.The Professional Marketing manager reports directly to the Commercial Category Leader and works closely with the Commercial Category Managers and Modality Sales Specialist. Together with the Professional Marketing Lead of the other category and zones you are responsible for the clinical and marketing agenda for EMEA SRC. This agenda is created by leveraging the knowledge of the organization and various experts.You are responsible for:Category: Patient Interface (mask) & SoftwareGeography: EMEAEngage KOLs and Home Care Professional Category managersImplement & enrich engagement strategy with professional & clinical societies, organizations representing patients and category leaders at Home Care Providers.Understand local Mktg. needs (congresses, studies, etc.) and share best practices.Provides requirements for assets that enable lobbying and engagement.Owns & prioritizes EMEA KOL/clinical relationship and engagement.Inform clinical strategy & provide insightsSupports Commercial Category Managers (CCM) by driving insights to better understand segmentation & key requirement of value space from clinical and professional marketing perspective.Manages clinical insights & claims roadmap to support prioritization in development, marketing & sales support activitiesLocal Marketing PlanningEngage and collaborate with the Commercial Category Managers (CCM) and Marketing Operations on the portfolio and marketing plans and ensure alignment with market marketing priorities and consistency across clusters.Implements and enriches the engagement strategy.Understands and orchestrates prioritization of local marketing needs such as events, studies, congresses to execute the business strategy.Works with key account managers to drive top- and bottom line and market share delivery as per plan.Education ManagementSet up education program for internal and external stakeholders together with the MSS'es.Drives professional recommendation of the brand (MOR) by developing and executing marketing strategies.Leads selection and organization of participation in events to engage with the professional target audience.Contributes to Business innovation & New Business Development projects ensuring local market portfolio/innovation and business model needs are met
