Job Description: We at Mars Petcare believe in making a better world for pets and we want to do this through transforming our relationships with Pet Owners by delivering excellent products, services, and personalized experiences with our brands.
The Digital Products, Platforms & Services team is a newly formed team that sits within the Growth, Digital & Platforms (GDP) global function and is responsible for designing, developing, and rolling out state-of-the-art digital products across brands, regions, and divisions globally to help our brands accelerate organic growth.
Our products automate the production chain of Brand & Product-related Content and digitalize assets (DAM) to increase re-use and adaptation via workflows (MRM).
One source of the truth publication to outbound channels and platforms like Web CMS, PIM, CRM, eCommerce, etc.
Position Summary: We are looking for an experienced and dynamic Product Owner to join our Content team to serve as a liaison between Product, Tech, and the Business end Users, translating business strategies, opportunities, threats, and needs into product requirements.
As a PO of the MRM, you will be responsible for analyzing, designing, and implementing solutions related to the management of the marketing workflows.
You will also analyze and improve our business processes and workflows, focusing on improving efficiency and effectiveness.
You will work closely with cross-functional teams, including Business & Corporate Divisions, Platforms & Engineering, Agencies & studios to understand their needs and define the best approach to managing digital assets efficiently and effectively.
As an MRM expert, you will be expected to have a deep understanding of business processes, standards, and best practices along with deeper knowledge on tackling through a workflow technology that enables efficiency of the business process using technology.
You will also be responsible for staying up to date with industry trends and emerging technologies related to MRM.
You will work closely with the product & development team to ensure best-in-class Product Development lifecycle.
Key Responsibilities: Serve as the subject matter expert on MRM providing guidance and recommendations on the selection, implementation, and optimization of the product platforms.Work with stakeholders to understand business requirements and identify opportunities for Marketing workflows process improvement.Analyze and document workflows, processes, and data related to marketing workflows.Develop functional requirements and specifications for Marketing workflows management systems and tools.Work with product & development teams to implement and integrate solutions with other systems and tools.Collaborate with agencies, creative, or other operational teams related to workflows (Content Factory, Content Studios, eCommerce & packaging).Define, design, and implement digital asset management tools and its relevant integrations.
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