Product Marketing Specialist Summary Location: Barcelona Day Rate: Negotiable Duration: Until end of 2025 Availability: ASAP About the Client My client is the air transport industry's IT provider, delivering solutions for airlines, airports, aircraft and governments.
Their technology powers more seamless, safe and sustainable air travel.
They are looking to hire a Product Marketing Specialist on a freelance basis until the end of 2025.
About the Role You will contribute towards developing our portfolio and its successful positioning in the marketplace, creating messages that speak directly to the aspirations of our customers.
You will provide marketing leadership and support in identifying, planning, and implementing activities that address the market opportunities and the product strategy, helping to achieve our business goals.
As a vital member of the Product department, you will partner with Product Managers, Sales, and Customer Success teams to understand customers' needs and become the customer's overarching voice.
You will develop solid market intelligence to help launch products and features that fit customers' use cases and work closely with other Marketing departments to implement successful growth strategies across multiple channels.
You will advocate for your portfolio, own the product's messaging and go-to-market, and be a key sales enabler, helping to convey the products' positioning internally and externally.
Key Duties • Value Proposition Develop and refine your products' value proposition, messaging and positioning across relevant markets.
• Go-to-Market Leadership Own the go-to-market strategy, planning, and cross-team execution for new products and feature releases.
• Creative Content Development Use your product expertise and stellar writing skills to create marketing and sales enablement materials, including presentations, case studies, and demo videos.
• Market Intelligence Provide market intelligence by conducting market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
• Collaborative Innovation Partner with product, marketing, sales, and customer success teams to find new product/market fit opportunities that help shape the product roadmap.
• Multi-Channel Impact Deploy successful product marketing strategies across multiple channels, including digital campaigns and industry events, to support growth.
What we are looking for • 5 Years of proven successful experience in a tech product role spanning product marketing or management.
• B2B product marketing experience • Experience in an IT company in aviation or related industries is a plus.
• Demonstrated ability to launch and grow new products in a complex, fastpaced environment.
• A solid understanding of product/market fit concepts, product marketing strategies, and sales enablement.
• Experience in creating compelling marketing collaterals for technical products.
• Willingness to stretch from strategic thinking to execution details to drive exceptional business results.
• Solid project management and cross-functional collaboration skills.
• Excellent communication and writing skills.
• Ability to work effectively in diverse and virtual teams.
• A bachelor's degree.
A master's or MBA degree is a plus.
• Fluent in English, both written and spoken.
Candidates must be open to working 3 days per week on site in Barcelona.