.Who are we looking for?
: We are seeking a Product Marketing Manager to join our Marketing team, based in Madrid (Spain).
You'll be joining our Marketing team where you'll get the opportunity to take initiatives and drive the execution of the Product Marketing function.
You will work very closely with the Product team (including Product Managers and Designers), the Sales team, and the Marketing team and will have the fantastic opportunity to shape the Product Marketing motion, align Product and Marketing projects, and genuinely make a positive impact on the organization moving forward.
You'll be both a thinker and a doer, full of great ideas about how we can create great experiences for our leads, customers, and the wider community.
Key Responsibilities: Definition and ownership of the Product Marketing strategy and operational plan.
Customer communication: engaging our community of customers to gather insight on usage, value, use cases; leveraging powerful testimonials and customer stories; engaging customers for events and joint marketing activities that help move prospects to customers; and customers to evangelists through the sales cycle.
Product adoption: working closely with the Product team to define new product launch campaigns, optimize product activation and adoption, understand and map out our customer journeys, continuously optimize onboarding and customer experience.
Product Communication: Own the content creation for our product newsletters, landing pages, and work closely with the Demand Gen and Content teams to ensure our product value proposition is consistently presented across all marketing channels and activities.
Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
Translate technical details into benefits for the user.
Work closely with Sales and Product teams to develop product pricing models, key messaging, product positioning and value proposition - maintain an internal market intelligence repository and create internal and client-facing materials such as one-pagers by use cases, sales decks, and more.
Required skills: 4+ years of experience in Product Marketing for B2B SaaS / Tech organizations.
Ability to translate technical concepts into value propositions.
A demonstrable track record of successfully launching products and programs globally and locally.
Rock-solid communicator and storyteller with relevant credentials.
High level of attention to detail and ability to work with deadlines while juggling multiple projects.
Empathy and good communication skills.
Highly self-driven sense of motivation.
Ability and desire to work in a fast-paced challenging environment.
Minimum a C1 in English (native English speaker is a super plus).
Experience tracking and analyzing metrics.
Comfortable with numbers and love to learn from data.
Desired skills: Experience in solar or in the renewable energy sector is a bonus.
Other languages are a plus