.About Sedex Sedex is a trusted partner for over 85,000 businesses worldwide, helping them create socially and environmentally sustainable supply chains .
Through our platform's powerful data insights and expert guidance, we simplify the management, assessment, and reporting of sustainability performance.
Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable.
Our Mission is to provide data-driven insights, accessible tools, and exceptional services that support businesses in improving environmental, social, and governance (ESG) performance and outcomes.
The role We are seeking a Product Marketing Manager to join our dynamic Marketing department based in Madrid, Spain.
In this role, you will be instrumental in driving go-to-market (GTM) strategies, defining product positioning, and leading product adoption efforts across key market segments.
You'll collaborate closely with Product, Sales, Customer Success, and Marketing teams to shape and execute Sedex's product marketing strategy, delivering compelling messaging and positioning for our products in the market.
This role offers a unique opportunity to have a tangible impact on our mission of making global supply chains more sustainable while growing and owning key aspects of product marketing for an industry leader.
Key Responsibilities As a Product Marketing Manager, you will: Lead GTM Strategies: Support with the development and execute go-to-market strategies for new product launches and feature releases, ensuring alignment across all teams.
Define and communicate product positioning, messaging, and competitive differentiation to drive product adoption and market impact.
Market & Customer Insights: Conduct in-depth market and customer research to refine product messaging and positioning.
Gather and analyse customer feedback to guide marketing efforts and ensure products meet customer needs.
Create Impactful Marketing Collateral: Develop high-quality product marketing materials, including case studies, product brochures, presentations, blog content, and sales enablement tools.
Ensure that all content aligns with product messaging, brand voice, and value propositions for target customer segments.
Cross-Functional Collaboration: Collaborate with Product, Sales, and Customer Success teams to align on product roadmap, features, and customer needs.
Work with Sales teams to create and deliver tools and training that effectively communicate product value to customers.
Performance Analysis & Reporting: Track and analyse the performance of product marketing campaigns using key metrics, such as product adoption rates, customer engagement, and satisfaction levels.
Generate insights and recommendations for continuous improvement in marketing strategy and execution