We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management , HQ Marketing Communication, local MarComm, and Training teams ROLE DESCRIPTIONA successful candidate will be in charge of the following four functioning areas: 1.
Overall Marketing Management and Product Portfolio Management· Preparing Annual Operating Plan for the managed product category - including key marketing activities, distribution of marketing budget· Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan · Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index · Monitoring and analysis of competitor activities · Conducting market research and analysis in cooperation with HQ Marketing · Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them 2.
Product Marketing for the local market· Commercialization of products (new and refreshed products)· Participating in determining price positioning for the managed category along with the the correct benchmark - in cooperation with HQ Product Management· Verification of recommended shelf prices - in cooperation with HQ Pricing Management· Preparing proposals for solutions to execute needed price changes· Overseeing margin levels - flagging risks , developing actions to improve margins (e.g.
: limit Trade promotions, price increases)· Implementing product positioning incl.
pricing · Benchmarking products - determining the main competitors, how they communicate, and what their advantages are 3.
Marketing Communication· Planning and managing execution of communication campaigns at the country level - in coordination with HQ MarComm.
Supervising timely implementation.· Organizing events and loyalty programs (planning and execution of the activities).
Preparation of communication briefs for planned activities (e.g.
for trade fairs)· Working with Sales to prepare presentations for key customers· Cooperation in planning Trade promotions and Sales support· Verification of content in catalogs prepared for Architects and Construction Companies· Cooperation with industry associations 4.
Training· Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting / outreach briefs· Preparation of presentations for short product trainings for local Sales· Training for Sales force - preparation / localization of presentations and delivery QUALIFICATIONSRequired· Bachelor's degree.· Minimum 5 years of leadership experience in product marketing of commercial products, with a proven track record of responsibility for a product category overall success · Minimum 3 years of experience in working in a large, internation, matrix based organization focused on profitable growth· Minimum 3 years of marketing experience with products, which share similarities to Building Adhesives and Sealant in terms of technology, target professions, and/or go to market.· Strong analytical skills and ability to translate data into actionable insights· Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.· Fluency in written and spoken English and fluency in written and spoken Spanish · Can-do, hands-on attitude.
Strong problem-solving abilities and a proactive approach to identifying and addressing challenges· Demonstrated focus on End User accompanied by strong proven capability to support Channel Partners· Ability to inspire and motivate team members towards a common goal· Experience working with Agile methodologies and tools such as JIRA or Trello.Preferred · General Marketing or Product Marketing experience in the Building Materials industry with deep understanding of technology trends and industry best practices in product marketing and product management· Product Management experience in a similar manufacturing industry· Good command of spoken and written Portuguese