.We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management, HQ Marketing Communication, local MarComm, and Training teams ROLE DESCRIPTION A successful candidate will be in charge of the following four functioning areas: 1.
Overall Marketing Management and Product Portfolio Management · Preparing Annual Operating Plan for the managed product category - including key marketing activities, distribution of marketing budget · Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan · Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index · Monitoring and analysis of competitor activities · Conducting market research and analysis in cooperation with HQ Marketing · Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them 2.
Product Marketing for the local market · Commercialization of products (new and refreshed products) · Participating in determining price positioning for the managed category along with the the correct benchmark - in cooperation with HQ Product Management · Verification of recommended shelf prices - in cooperation with HQ Pricing Management · Preparing proposals for solutions to execute needed price changes · Overseeing margin levels - flagging risks, developing actions to improve margins (e.G.
: limit Trade promotions, price increases) · Implementing product positioning incl.
pricing · Benchmarking products - determining the main competitors, how they communicate, and what their advantages are 3.
Marketing Communication · Planning and managing execution of communication campaigns at the country level - in coordination with HQ MarComm.
Supervising timely implementation.
· Organizing events and loyalty programs (planning and execution of the activities).
Preparation of communication briefs for planned activities (e.G.
for trade fairs) · Working with Sales to prepare presentations for key customers · Cooperation in planning Trade promotions and Sales support · Verification of content in catalogs prepared for Architects and Construction Companies · Cooperation with industry associations 4.
Training · Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting / outreach briefs · Preparation of presentations for short product trainings for local Sales · Training for Sales force - preparation / localization of presentations and delivery QUALIFICATIONS Required · Bachelor's degree