Job Description
It will be the responsibility of the position holder to help develop the presence and recognition of Sobi as a credible partner with Hematology and Auto Inflammatory rare diseases (Internal Medicine, Pediatric Rheumatologists and Hematology) community through supporting the development of relationships with key stakeholders, as well as the successful development and delivery of agreed pre and post license marketing projects. The position holder will also be expected to be able to travel within own country as well as to the HQ office routinely in the line of usual business activities.
Under the direction of the BUD HT-IM, the candidate will work with local medical and patient access colleagues as well as HQ staff in a cross-functional approach to Sobi's interactions with all stakeholders (physicians, payers, nurses, and patients).
Key Responsibilities:
Deliver the tactical implementation of the Sobi global business plan managed through the production and execution of a country business plan, including any required local strategy or tactical variations and budget.
Responsible for giving feedback about local commercialization needs and market and competitor perspectives into global strategy development through appropriate channels.
Drive unbranded (and branded after launch) tactics that are in line with core product messaging and highest standards of compliance; e.g., Internet, social media.
Develop strategic communications and/or training materials for internal and external customers on current projects and tactics and work with medical colleagues to ensure the highest level of scientific credibility in all Sobi external communications.
Measure value, impact, and return on investment (after launch) of commercial campaigns.
Work in tight collaboration to manage and support projects from Headquarters, travelling as needed to ensure alignment.
Take ownership of customer networking and work with the BUD and KAM team (when in post) to manage ongoing key stakeholder relationships on a country scale.
Define and deliver the overall marketing strategy, ensuring local customer needs and market requirements are included in the development of Sobi global strategy.
Spend 20-50% of work time in the field supporting business activities and interacting with key customers.
Sales forecast for budgeting purposes and ensure appropriate support to market of those brands under his/her responsibilities.
Highly skilled and experienced in digital/omnichannel to foster projects across the organization supporting marketing and medical functions on the development of omnichannel plans.
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