Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description Purpose Statement:
Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and creating interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. Major Responsibilities:
Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics. Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey. Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams. Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM. Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution. Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to-date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders. Qualifications:
Basic:
Bachelor's Degree or equivalent. At least 2 years of marketing experience in Neuroscience, ideally a diverse blend of healthcare and other industries and functions, including sales experience. Previous experience in Parkinson will be a plus. Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape. Digital knowledge and experience. Knowledge of the pharmaceutical industry business, policies, and procedures. Ability to apply strong patient empathy and understanding of customer needs when developing tailored messages and materials. Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives. English language proficiency verbally and in writing. Additional Information:
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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