About Softonic: Softonic is a leading technology company specialising in secure software distribution.
The firm operates the world's leading secure software distribution platform Softonic.Com.
The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwide.
Softonic is a place where people come first.
We care about your personal and professional growth, and we're committed to creating an environment where you can thrive.
We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.
At Softonic, you'll have the opportunity to learn from passionate and talented colleagues,work on exciting projects, and take on new challenges.
We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.
Our culture is built on four core values.
We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment.
You'll have the support of a great team and culture, where transparency, respect, and integrity are key.
Join us and be a part of a company that values its people above all else.About the position: The Product Manager will be responsible for the end-to-end management and optimization of Softonic's paid user acquisition channels, requiring a data-driven and collaborative approach.Responsibilities: Ideate, investigate and write comprehensive requirements for features designed to improve our paid and acquisition product offering, engagement of users, technical implementations, and optimize revenue yield.
Work closely with Monetization team, tech team, other product teams (if necessary) and partners to ensure successful execution and launch.
Identify and define critical KPIs that effectively measure the performance and impact of our paid, arbitrage, RSOC, push notification and other products.
Monitor our user data management platforms and ensure best practices for highest business impact as well as legislative compliance (CMP, DMP).
Build and maintain strong relationships with Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), mediation and ad serving partners and leverage them to gather insights, and identify growth opportunities.
Work with our sales & business development teams to identify strategies for growth opportunities.
Continuously evaluate and refine product features based on performance data, business needs and market trends.
Collect requirements from internal and external customers and translate them into a comprehensive and prioritized backlog.
Conduct market research for the domain and engage with customers, prospects and partners to identify market needs and opportunities.
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